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R&J Strategic Communications picks up New Jersey-based real estate development and financing company AST. For AST, R&J will leverage its full suite of public relations, digital marketing, and social media capabilities to reinforce the company's corporate rebranding while bolstering its brand awareness and establishing it and its principals as thought leaders and premier solutions providers. The rebrand is focused on aligning AST's ground-up development and value-add capabilities with its two subsidiaries - AST Financial and AST Realty - to create a fully integrated real estate development, financing and realty platform.
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9th Wonder Agency has been named media agency of record for American Residential Services/Rescue Rooter, a provider of air conditioning, heating and plumbing services. The agency will be tasked with securing paid media and offline paid media opportunities to promote brand awareness for ARS. Its service will also include media strategy development, broadcast buying and lead generation for the brand. "The 9thWonder team understood our brand and business needs, and the agency focuses on the return on investment that will drive profitable business growth in our markets," said ARS chief sales and marketing officer Mike Midgett.
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Purple Orange Digital Communications is selected as PR agency of record for Solo Stove, which designs fire pits and camp stoves. Purple Orange, based out of Jackson Hole, WY, will oversee all media communications for the brand, including affiliate media management and search engine visibility. "As a brand focused on leveraging digital platforms to grow audience reach and direct-to-consumer sales, Purple Orange's blended approach toward SEO and PR made a lot of sense for us," said Solo Stove, VP of Brand Brittany Ricks.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
