R&J Strategic Communications picks up New Jersey-based real estate development and financing company AST. For AST, R&J will leverage its full suite of public relations, digital marketing, and social media capabilities to reinforce the company's corporate rebranding while bolstering its brand awareness and establishing it and its principals as thought leaders and premier solutions providers. The rebrand is focused on aligning AST's ground-up development and value-add capabilities with its two subsidiaries - AST Financial and AST Realty - to create a fully integrated real estate development, financing and realty platform.
9th Wonder Agency has been named media agency of record for American Residential Services/Rescue Rooter, a provider of air conditioning, heating and plumbing services. The agency will be tasked with securing paid media and offline paid media opportunities to promote brand awareness for ARS. Its service will also include media strategy development, broadcast buying and lead generation for the brand. "The 9thWonder team understood our brand and business needs, and the agency focuses on the return on investment that will drive profitable business growth in our markets," said ARS chief sales and marketing officer Mike Midgett.
Purple Orange Digital Communications is selected as PR agency of record for Solo Stove, which designs fire pits and camp stoves. Purple Orange, based out of Jackson Hole, WY, will oversee all media communications for the brand, including affiliate media management and search engine visibility. "As a brand focused on leveraging digital platforms to grow audience reach and direct-to-consumer sales, Purple Orange's blended approach toward SEO and PR made a lot of sense for us," said Solo Stove, VP of Brand Brittany Ricks.