Propel, an earned media management platform, is making its software available to users for free. The company says that in addition to facilitating contact management and pitch tracking, its database offers access to more than a million journalists, three billion articles, and 50 million Twitter influencers. It also lets users tap into over 100 news, forums, blogs and other web sources, as well as more than a billion accounts across Twitter, Facebook, and Instagram. “We are changing earned media and bridging the gap between PR professionals and journalists,” said Propel CEO and founder Zach Cutler. With customers including Real Chemistry, Textron and Insurify, Propel is headquartered in Tel Aviv and has teams based in New York, London and Miami.
The Greater Kansas City Public Relations of America Chapter names the 2022 class of scholars for the Inez Y. Kaiser GKC-PRSA Memorial Scholarship Fund. The fund of $25,000 was established to award annual scholarships in memory of Inez Y. Kaiser, a Kansas City public relations business owner who was the first Black woman in the country to join PRSA. This year’s scholarships went to Sirah Diallo of the University of Texas at Austin, Ladazhia Taylor from the University of Kansas and MyAun Boyd of Evangel University. All three are junior honors students. Award recipients are expected to follow Kaiser’s commitment to leadership, public relations excellence and community volunteerism. “Moving the field of public relations forward means supporting and mentoring tomorrow’s PR leaders,” said GKC-PRSA 2022 president Bridget Koan. “We are proud to support these amazing students by providing financial support for their education.” Applications for the next class of scholars will be accepted beginning Jan. 1, 2023.
280blue, a Boulder, CO-based agency focusing on venture-backed B2B technology companies, changes its name to Outside Labs as part of an overall rebranding. The agency says the new name more accurately reflects its goal of providing an “outside” perspective to B2B technology founders, CEOs, marketers and the venture capital community. The rebrand includes a new visual identity and website. Founded in 2015 by a group of Silicon Valley marketing leaders led by CEO Kim Kaputska, the agency has helped more than 50 companies, including 10 that were acquired or filed for IPO. “Our combined experience and deep tech knowledge in areas like IT infrastructure, networking, security, cloud computing and AI/ML is what enables us to give our clients an outside perspective,” said Kaputska.