Nick Driver, who was senior insights strategist at Purple Strategies, has moved to BCW as senior VP, North America research lead.
At Purple Strategies, he handled qualitative and quantitative research programs for technology, pharmaceutical and shipping companies.
Earlier, Driver was senior VP at H+K Strategies, leading its global research and insights function for clients in the healthcare, technology, energy, financial, entertainment and consumer packaged goods sectors.
Driver is based in Austin and reports to Deb Freeman, chief strategy officer for North America at BCW.
She views Driver as “a rare breed of strategist who leverages all aspects of research to crack incredibly fresh insights.”