 |
| Nick Driver |
Nick Driver, who was senior insights strategist at Purple Strategies, has moved to BCW as senior VP, North America research lead.
At Purple Strategies, he handled qualitative and quantitative research programs for technology, pharmaceutical and shipping companies.
Earlier, Driver was senior VP at H+K Strategies, leading its global research and insights function for clients in the healthcare, technology, energy, financial, entertainment and consumer packaged goods sectors.
Driver is based in Austin and reports to Deb Freeman, chief strategy officer for North America at BCW.
She views Driver as “a rare breed of strategist who leverages all aspects of research to crack incredibly fresh insights.”
The number of stakeholders and issues that affect almost every business decision is turning CEOs into “corporate diplomats," according to a report from Edelman.
Almost two-thirds of the chief communications officers (65.9 percent) surveyed in a new study from Page say that the scope of their job has expanded over the past two years.
Ask any practitioner or academic, and they’ll tell you that not only is public relations one of the least understood professions in the world, but it also has a lingering odor about it, a stigma, a bad reputation. This has, and will continue to be, a problem for the field. But have you ever asked yourself why, and when, these anxieties about PR became widespread, and if, or how, they may be justified?
Zara is the most recommended brand in the U.S., according to a new survey conducted by research data and analytics group YouGov.
In a healthcare environment suffering from what often seems like too much information, doctors have become just one item on a menu of patient choices—and not always the most significant one, according to a new study from Edelman and the Yale School of Public Health.
