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Global Strategy Group, a Democratic polling firm with union clients, admits it was dumb to represent Amazon as it sought to crush an organizing drive at its JFK8 warehouse on Staten Island.
The New York firm posted this April 11 statement on its website: ‘While there have been factual inaccuracies in recent reports about our work for Amazon, being involved in any way was a mistake. We are deeply sorry, and we have resigned that work.”
That statement replaced an earlier one that ripped the March 31 CNBC story, “Amazon hired an influential Democratic pollster to fight Staten Island union drive” as grossly inaccurate and a misrepresenation of its work. It cited GSG founding partner/president Jefrey Pollock as a source for more info.
GSG’s reputation has taken a hit in the labor community.
The American Federation of Teachers and Service Employees International Union’s New York affiliate told the liberal Jacobin Magazine that they would never hire the firm again.
“We are glad that GSG has written an apology, and is taking some accountability in the aftermath of the disclosure that they assisted Amazon,” AFT president Randi Weingarten told Jacobin.
The Nevada Democratic Party also has decided not to hire GSG again.
Italy’s SEC Newgate on April 6 announced that it took a significant stake in GSG, which is to serve as its US flagship.
JFK8 is Amazon's only unionized facilty, though the company is challenging the results of the vote.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
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