Pugh & Tiller signs on to work with Railfield Partners and FutureAI.guru. For Railfield Partners, a Maryland-based real investment firm that specializes in multi-family housing, the agency will provide media relations services, including awards and speaking opportunitites. Pugh & Tiller will support FutureAI.guru, an early-stage AI technology company headquartered in Washington, DC with media relations, analyst relations, and web design as well as handling awards and speaking opportunities.
Hill+Knowlton Strategies has been engaged to work with parking app AppyParking+ on the company’s consumer communications and brand reputation. The account, which will be handled by H+K London’s mobility + transport practice, will focus on helping AppyParking+ grow its PR presence beyond the brand’s traditional B2B focus. “H+K has a great depth of knowledge in the mobility sector, bringing together both corporate and communications expertise,” said AppyParking+ founder Dan Hubert. “We were impressed by the breadth of their offering and their insightful creative approach.”
Applied is leading the rebranding effort for Dartmouth-Hitchcock Health, which will now be known as Dartmouth Health. The new brand is part of Dartmouth Health’s strategic plan to strengthen its relationships with the patients it serves in northern New England. Dartmouth Health will phase in its new brand identity over the next two to three years, beginning with its website, collateral materials, digital assets and other publicly visible elements such as facility signage and employee badges. The scope of work includes increasing awareness of the academic health system; affirming its position as the healthcare provider and employer of choice in the region; elevating its reputation nationally; and working to better articulate its strengths and benefits.