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| Mayur Gupta |
Kraken appoints Mayur Gupta as chief marketing officer. Gupta comes to the company from Gannett, USA Today Network, where he served as chief marketing and strategy officer. He previously held key marketing and growth leadership roles at Freshly, Spotify, Healthgrades, Kimberly-Clark and SapientNitro. At Kraken, Gupta will lead the company’s brand, product and growth marketing efforts. “As a seasoned growth strategist, Mayur brings a data-driven understanding to each stage of the client journey,” said Kraken CEO and Co-founder Jesse Powell. “Mayur’s appointment marks an important milestone in Kraken’s mission to accelerate the global adoption of bitcoin and Web3.”
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| Jacqueline Rogers |
Capital Square, a national real estate firm specializing in tax-advantaged real estate investments, brings on Jacqueline Rogers as chief communications officer, a newly created role. Rogers joins Capital Square from Amazon Music, where she served as head of brand program management. Before that, she was design operations and program management director at Lyft. She began her career by co-founding the marketing team at Tumblr. At Capital Square, she will oversee branding, marketing, investor relations, communications, strategy and implementation. “She will help take the firm to an even higher level by increasing brand loyalty across the product line for the mutual benefit of investors, broker-dealers, financial advisors and others," said Capital Square founder and CEO Louis Rogers.
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| Tyla Bucher |
Movano hires Tyla Bucher as chief marketing officer. Bucher most recently served as senior vice president, marketing at Hydrow, maker of at-home connected rowers. She was previously vice president, global brand strategy and ecommerce marketing at Hasbro and vp, brand marketing at Twentieth Century Fox. At Movano, Bucher will oversee the company's brand, communication and marketing strategies as well as work cross-functionally to develop partnerships and sales strategies. Movano CEO John Bastrototaro said that Bucher brings “an unmatched level of creativity and valuable strategic marketing skills to our senior leadership team that we believe will be instrumental in connecting Movano to consumers and partners and bringing our brand to life."




Actum has hired Cecelia Prewett, who was president of DC Public Affairs at SKDK during a nearly 13-year run, as senior managing director in its Washington office.
Franz Paasche, who was most recently EVP for public affairs and communications at Columbia University, will join Verizon as EVP, corporate affairs, effective Nov. 10.
Horizon Family Brands, which includes Horizon Organic and Wallaby Organic yogurt, hires Andrew Springate as CMO... Wake Tech, a Raleigh, NC community college that serves over 70000 adults annually, brings on Lisa Marie Ferrell, who previously led North America communications at Lenovo, as VP of communications and marketing... Golin brings on executive creative director Meg Farquhar in Chicago, and EVPs of strategy Tom Howells (Western Region) and Martin Coomber (New York).
Hotwire Global appoints Burson global chief digital & intelligence officer Grant Toups as global CEO, effective in January.
Bader Rutter, which works with clients in the agriculture, food, beverage and pet care sectors, appoints Demar Anderson as CMO... Acceleration Community of Companies appoints Michael Moschella to lead its new insights division, ACC Intelligence... Luminate, a London-based shop focused on infrastructure and energy sectors, hires Osman Dervish as director—head of development... The Alpine Group promotes Alison Graab to principal from SVP.



