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Interpublic has acquired a stake in The Famous Group, a Los Angeles-based company that creates mixed and augmented reality for sports and other live events.
Launched in 1997, TFG has worked with the NFL (17 Super Bowls), NCAA Final Four, US Open, NBA, PGA, WWE and Houston Livestock Show and Rodeo.
It has handled projects for Dunkin’ Donuts, Nike, AT&T, Coca-Cola, Pepsi, Fox and Lyft.
Interpublic CEO Philippe Krakowsky, said the investment in TFG will “accelerate the pace at which we move to deliver the next generation of live events, with scalable technology platforms and a deeper connection to our tata resources and capabilities."
Though TFG will continue to operate under its brand and retain the ability to work independently with existing and future clients, it will be aligned with IPG’s Momentum Worldwide, experiential marketing arm.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
Public Policy Holding Company has acquired London-based Tancredi Intelligent Communication for $10.8M, of which $9.6M is in cash and the balance in stock.
Infinite has acquired Greentarget UK B2B communications shop, a move that doubles its footprint in the London market.
Accenture has acquired Whalar, which had billed itself as the “world’s leading independent creator and social agency,” from Whalar Group.
