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Interpublic has acquired a stake in The Famous Group, a Los Angeles-based company that creates mixed and augmented reality for sports and other live events.
Launched in 1997, TFG has worked with the NFL (17 Super Bowls), NCAA Final Four, US Open, NBA, PGA, WWE and Houston Livestock Show and Rodeo.
It has handled projects for Dunkin’ Donuts, Nike, AT&T, Coca-Cola, Pepsi, Fox and Lyft.
Interpublic CEO Philippe Krakowsky, said the investment in TFG will “accelerate the pace at which we move to deliver the next generation of live events, with scalable technology platforms and a deeper connection to our tata resources and capabilities."
Though TFG will continue to operate under its brand and retain the ability to work independently with existing and future clients, it will be aligned with IPG’s Momentum Worldwide, experiential marketing arm.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
Hodges Partnership co-founders Jon Newman and Josh Dare are selling the Richmond-based firm to four senior VPs who will assume ownership of the shop over the next couple of years.
Interluxe Group, luxury experiential shop, and North & Warren digital-first media agency, have acquired Quinn, the strategic communications shop that services upscale brands.
H/Advisors Abernathy and FGS Global work Keurig Dr Pepper $18B deal to acquire coffee company JDE Peet's. The coffee brands will then be spun off as a separately traded public company.
Shamrock Capital has acquired Penta Group, stakeholder communications firm, from Falfurrias Management Partners.
