Colangelo & Partners wins Wines of Georgia, the organization that represents and promotes the wines of the country of Georgia. The partnership will focus on engaging new and current consumers through strategic media relations, events, trade marketing activations and partnerships. Georgia, which sits on the eastern edge of the Black Sea, is recognized as the birthplace of wine, with winemaking dating back 8,000 years. Home to more than 500 indigenous grape varieties, Georgia has nearly 55,000 hectares (nearly 136,000 acres) of vineyards, with 55 percent planted to white varieties and 45 percent to red. The agency’s “expertise in integrated communications and deep knowledge of the wine industry and connections in the wine trade and consumer media will allow us to achieve our goals of introducing Georgian wines to a wider audience," said chairman of Georgia's National Wine Agency Levan Mekhuzla.
Rubenstein Public Relations is named agency of record for Paradigm Biopharmaceuticals, a company that repurposes existing drugs for unmet medical needs. RPR will provide counsel to Paradigm on their corporate messaging and guide the development of their brand positioning in both the US and global markets. Paradigm recently announced the expansion of their US operations to support a phase III registration study for Zilosul®, a potential therapy for osteoarthritis of the knee. "RPR is well-equipped to guide our company across the US media landscape and highlight our innovative therapies," said Paradigm CMO and interim CEO, Dr. Donna Skerrett.
CIIC PR is selected to lead PR efforts for the voco Times Square South. CIIC will assist in creative programming and brand awareness development for the property in the US market through integrated public relations strategies. Launched in 2018, voco Hotels is a premium brand affiliated with IHG Hotels & Resorts that currently operates 31 voco hotels around the world with an additional 43 in the global pipeline. The voco Times Square South is the brand’s second location in New York City, joining voco the Franklin New York.
No comments have been submitted for this story yet.