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Colangelo & Partners wins Wines of Georgia, the organization that represents and promotes the wines of the country of Georgia. The partnership will focus on engaging new and current consumers through strategic media relations, events, trade marketing activations and partnerships. Georgia, which sits on the eastern edge of the Black Sea, is recognized as the birthplace of wine, with winemaking dating back 8,000 years. Home to more than 500 indigenous grape varieties, Georgia has nearly 55,000 hectares (nearly 136,000 acres) of vineyards, with 55 percent planted to white varieties and 45 percent to red. The agency’s “expertise in integrated communications and deep knowledge of the wine industry and connections in the wine trade and consumer media will allow us to achieve our goals of introducing Georgian wines to a wider audience," said chairman of Georgia's National Wine Agency Levan Mekhuzla.
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Rubenstein Public Relations is named agency of record for Paradigm Biopharmaceuticals, a company that repurposes existing drugs for unmet medical needs. RPR will provide counsel to Paradigm on their corporate messaging and guide the development of their brand positioning in both the US and global markets. Paradigm recently announced the expansion of their US operations to support a phase III registration study for Zilosul®, a potential therapy for osteoarthritis of the knee. "RPR is well-equipped to guide our company across the US media landscape and highlight our innovative therapies," said Paradigm CMO and interim CEO, Dr. Donna Skerrett.
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CIIC PR is selected to lead PR efforts for the voco Times Square South. CIIC will assist in creative programming and brand awareness development for the property in the US market through integrated public relations strategies. Launched in 2018, voco Hotels is a premium brand affiliated with IHG Hotels & Resorts that currently operates 31 voco hotels around the world with an additional 43 in the global pipeline. The voco Times Square South is the brand’s second location in New York City, joining voco the Franklin New York.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
