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Buffalo Agency lands golf PR duties for Omni Hotels & Resorts. Buffalo will work to develop new branding and positioning for the chain’s collection of 25 golf courses spread across 11 resorts. The agency will then create an integrated communications program focused on using earned and owned media channels to elevate awareness of the new Omni golf brand with key national, regional and local audiences. “Buffalo’s strategic, data-focused approach impressed us, and will be critical to ensuring that the brand’s golf offering is properly aligned with Omni Hotels & Resorts’ market positioning as a creator of genuine and authentic guest experiences,” said Omni Hotels & Resorts president Kurt Alexander.
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TAG Collective picks up GeoSolar Technologies, a Colorado-based climate technology company. The agency will lead GeoSolar’s campaigns in public relations, digital marketing, social media, influencer marketing, video development, brand consulting and its offering page. GST says that it believes it can help the mitigate the average home production of eigtht tons of CO2 annually through upgrading how people heat, cool, cook, and power their homes and vehicles. "TAG knows how to introduce our product to the consumer and expand our message to the millions of homeowners that will soon recognize the need for our proprietary technology,” said GeoSolar Technologies CEO Stone Douglass.
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Chicago-based 3rd Coast PR adds Warmies, a line of fully heatable aromatherapy stuffed animals and wellness items, to its client roster. The agency will work with Warmies to further elevate brand awareness through traditional and strategic media outreach. 3rd Coast’s work will focus on B2C parenting and lifestyle media. “Their team’s relevant experience in reaching a targeted audience and strategic approach to our business objectives made this partnership a good fit for us,” said Warmies president Scott Wehrs.
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MoJJo Collaborative Communications wins NSITE, a not-for-profit agency providing training and employment services for the blind, visually impaired and veteran communities. “MoJJo came to us with some exciting ideas to reach a broader audience with the message that job candidates who are blind or visually impaired can easily incorporate into the workforce and should receive the same hiring consideration as their sighted counterparts,” said NSITE executive director Jonathan Lucus. MoJJo is a New Jersey state certified Women Business Enterprise and a member of the Diversity Action Alliance.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
