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Champion grabs MOOYAH Burgers, Fries & Shakes fast-casual restaurant chain. The agency will work to generate consumer-facing media coverage for MOOYAH at the local and national levels, as well as assisting with local store marketing and new restaurant opening support. The chain is opening over 20 new restaurants this year. “We strive to be the best at what we do and so does Champion. I have worked with Champion in the past, so I know they’re the right partners to help MOOYAH stand out,” said MOOYAH president Doug Willmarth.
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| Goodwill of Orange County President & CEO Nicole Suydam with Idea Hall president & CEO Rebecca Hall |
Idea Hall wins corporate branding, marketing and communications services for Goodwill of Orange County. Idea Hall will work directly with the nonprofit’s leadership team to conduct marketplace analyses, support overarching brand messaging needs and develop an integrated corporate communications plan aimed at garnering public support for Goodwill’s mission and furthering awareness of their brand, community impact and commitment to career development. “What really piqued our interest in Idea Hall was their emphasis on meaningful, purpose-driven strategy,” said Goodwill of Orange County president and CEO Nicole Suydam. “Because of Idea Hall’s commitment to creating more good in our community, we are confident their team will help us deepen mission understanding and support.”
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Nickerson picks up E4H Environments for Health Architecture, an architecture firm solely dedicated to healthcare and health sciences across the United States. Nickerson will support PR and communications initiatives for the company nationwide, promoting its projects in the health sciences, design, and life sciences industries across all media verticals and platforms. E4H’s projects include Mount Sinai Emergency Department, Baylor Scott & White Heart Hospital, and Atrium Health Levine Cancer Institute. “We are proud of our team’s accomplishments and forward-thinking business practices and knew that Nickerson was the right team to promote our work,” said E4H partner, business development Cherise Poulin.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
