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Champion grabs MOOYAH Burgers, Fries & Shakes fast-casual restaurant chain. The agency will work to generate consumer-facing media coverage for MOOYAH at the local and national levels, as well as assisting with local store marketing and new restaurant opening support. The chain is opening over 20 new restaurants this year. “We strive to be the best at what we do and so does Champion. I have worked with Champion in the past, so I know they’re the right partners to help MOOYAH stand out,” said MOOYAH president Doug Willmarth.
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| Goodwill of Orange County President & CEO Nicole Suydam with Idea Hall president & CEO Rebecca Hall |
Idea Hall wins corporate branding, marketing and communications services for Goodwill of Orange County. Idea Hall will work directly with the nonprofit’s leadership team to conduct marketplace analyses, support overarching brand messaging needs and develop an integrated corporate communications plan aimed at garnering public support for Goodwill’s mission and furthering awareness of their brand, community impact and commitment to career development. “What really piqued our interest in Idea Hall was their emphasis on meaningful, purpose-driven strategy,” said Goodwill of Orange County president and CEO Nicole Suydam. “Because of Idea Hall’s commitment to creating more good in our community, we are confident their team will help us deepen mission understanding and support.”
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Nickerson picks up E4H Environments for Health Architecture, an architecture firm solely dedicated to healthcare and health sciences across the United States. Nickerson will support PR and communications initiatives for the company nationwide, promoting its projects in the health sciences, design, and life sciences industries across all media verticals and platforms. E4H’s projects include Mount Sinai Emergency Department, Baylor Scott & White Heart Hospital, and Atrium Health Levine Cancer Institute. “We are proud of our team’s accomplishments and forward-thinking business practices and knew that Nickerson was the right team to promote our work,” said E4H partner, business development Cherise Poulin.
Orchestra is selected as US strategic public relations agency of record for the US Soccer Federation... SourceCode Communications comes on board as agency of record for golf game tracking platform Arccos Golf, the Official Game Tracker of the PGA TOUR... Cherish PR, part of The Wilful Group, is named PR agency in the UK for global tech and lifestyle accessories brand CASETiFY.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
