BCW promotes Brooke Hovey as global president. Hovey previously served as BCW’s interim President of North America, as well as global chief growth officer. In her new position, she will report to BCW’s global CEO, Donna Imperato, and work with teams across all regions to further develop, operationalize and scale the agency’s core services. “Brooke’s achievements in running practices, offices and, most recently, our largest region, have paved the way for her to continue to partner with me at the highest level,” said Imperato.
|Marie De Varenne|
FINN Partners named Maria De Varenne, who was executive editor of the Tennessean from 2011 until 2021, senior partner. During her tenure at the Tennessean, De Varenne oversaw a multi-media newsroom with a staff of more than 100 in seven offices in Middle Tennessee. She previously served in positions including editor and VP of News at the Press-Enterprise (Southern California) and assistant managing editor at the San Bernardino County Sun (California). In her new post, De Varenne will be responsible for overseeing earned media strategy and content across print and digital channels for the company’s clients throughout the Southeast. “We know Maria’s talents and perspective will be invaluable in helping us navigate a rapidly changing media marketplace on behalf of those we represent,” said FINN Partners managing partner southeast Beth S. Courtney.
Salient MG brings on former Martin Agency director Doug Zanger as SVP of brand, creative and content. Zanger has also served as an editor at Adweek and The Drum. At Salient MG, he is tasked with leading SMG's industry/content professionals as the firm positions itself to grow its content and creative practice. "Zanger brings almost 30 years of global brand thought leadership and storytelling experience to SMG. This helps our clients lean into their visions and position themselves as their industry's leaders," said SMG founder/CEO Mack McKelvey.
CG Life, which works with life science and healthcare clients, hires Nina Prybula as vice president of client services. Prybula most recently served as vp of client services at MERGE, and she has also held senior roles at The Sandbox Agency, InTouch Solutions, and AbelsonTaylor. In her new position, Prybula’s primary responsibilities will be to drive integrated marketing and brand strategies for CG Life’s clients, strengthen agency teams through leadership and mentoring, and innovate new ways to help its clients reach their business objectives. “Nina’s record of tireless commitment and proven success in pharmaceutical marketing speaks for itself,” said CG Life managing partner Erik Clausen.