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| Philippe Krakowsky |
Interpublic CEO Philippe Krakowsky said Q1 net revenues rose 9.8 percent to $2.2B due to increases in business across a broad range of sectors and geographies.
Net organic growth clocked in at 11.5 percent.
Krakowsky credited IPG’s ability to meet the “evolving needs of modern marketers for more digital, precise and data-informed thinking” among the reasons for the firm’s upbeat financial performance.
Though concern over geopolitical and public health issues contributes to economic uncertainty, Krakowsky said the “tone” of IPG’s business remains positive.
He bolstered the outlook for 2022 organic growth from five to six percent.
Interpublic’s specialized communications & experiential solutions group, which includes the IPG DXTRA 27-brand collective, enjoyed 11.3 percent growth to $336.3M.
That topped the 9.7 percent increase in the media, data & engagement group and the 9.5 percent uptick in the integrated advertising segment.
On an organic basis, the SC&ES operation was up 12.5 percent.
Andy Polansky, CEO of IPG DXTRA, told O'Dwyer's that the PR units achieved high single-digit organic growth during the period. That's up from low single-digit growth.
Golin continued to be a "stand-out" performer, picking up GrubHub and new assignments from NAPA auto parts.
Weber Shandwick added significant business from GSK for a treatment for chronic kidney disease anemia, while R&CPMK picked up business from Apple TV ("They Call Me Magic").
Omnicom CEO John Wren reports Q1 revenues jumped 5.4 percent to $3.6M, powered by a solid 7.0 percent rise in its advertising & media segment.
Public Policy Holding Company registered 24.1 percent growth to a record $135M during the past year, which included the results of the March 1 acquisition of Multistate Assocs.
Stagwell CEO Mark Penn reported Q4 net revenues dipped 5.6 percent to $551.1M during a “challenging year for marketing services and digital transformation.”
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WPP reported Q4 revenues inched ahead 0.3 percent to $4.1B as CEO Mark Read wrapped up a year that he said was more challenging than expected due to cutbacks, mainly by technology clients.
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