Accounts in Transit: MMGY NJF Picks Up 'Visit London' Biz

MMGY NJF signs on with London & Partners and American Queen Voyages. For London & Partners, which is London’s international trade, investment and promotion agency, the agency is tasked with generating buzz through the promotion of the “Let’s Do London” US campaign, encouraging travelers to visit London now, while also drawing attention to the Platinum Jubilee year and celebrations. MMGY NJF will serve as PR agency of record for American Queen Voyages, drawing attention to the company’s river cruises and working to launch its Lakes & Oceans and Expedition itineraries. Other additions to the agency’s roster include Apple Leisure Group, Marival Resorts and Montauk Chamber of Commerce and Visitors Center.

J/PR is named agency of record for the InterContinental Buckhead Atlanta. J/PR will be handling North American PR for the 422-room property, which is set to unveil a complete renovation this summer. The hotel will also be launching an upscale Italian American eatery, The Americano, by celebrity chef Scott Conant, and a state-of-the-art luxury Ila Spa. The agency is also handling North American PR and social media for Rise Nation, which offers vertical climbing workouts. The company has just opened its first NYC studio and is about to open its first Chicago location.

Amendola Communications is selected to manage PR, media relations and thought leadership for Iris Telehealth, which provides telepsychiatry services for community mental health centers, community health centers, hospitals, and health systems across the US. Amendola’s efforts will be focused on showcasing Iris Telehealth’s value proposition, services, accomplishments, customer wins, and industry partnerships. The agency kicked off the relationship by supporting the company's recent Series B funding. "We're teaming up with Amendola Communications to drive awareness of our unique value to the healthcare market and our mission of supporting the mental wellbeing of patient populations that need it most,” said Iris Telehealth chief marketing officer Dan Ferris.