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| Zach Groen |
Finn Partners has drafted Zach Groen, who held PR posts for the Philadelphia Eagles, Green Bay Packers and New England Patriots National Football League teams, as VP in its sports division.
During his six-year run with the Eagles, the team captured its only Super Bowl victory in 2017.
As PR manager, Groen promoted players, coaches and executives and oversaw media credentialing for home games played at Lincoln Financial Field, including the 2017 NFC championship game.
Most recently, Groen was director of communications for the Big Ten Conference, working on PA matters and championship games for its football and basketball teams.
Based in Chicago, Groen works closely with sports division senior partner John Acunto and VP Matt Saler.
The independent firm’s sports division includes clients such as Comcast, Fan Controlled Football and Mobile Premier League.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
