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| Zach Groen |
Finn Partners has drafted Zach Groen, who held PR posts for the Philadelphia Eagles, Green Bay Packers and New England Patriots National Football League teams, as VP in its sports division.
During his six-year run with the Eagles, the team captured its only Super Bowl victory in 2017.
As PR manager, Groen promoted players, coaches and executives and oversaw media credentialing for home games played at Lincoln Financial Field, including the 2017 NFC championship game.
Most recently, Groen was director of communications for the Big Ten Conference, working on PA matters and championship games for its football and basketball teams.
Based in Chicago, Groen works closely with sports division senior partner John Acunto and VP Matt Saler.
The independent firm’s sports division includes clients such as Comcast, Fan Controlled Football and Mobile Premier League.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
If you had your choice of PR clients, former New England Patriots head coach Bill Belichick—with his 24-year-old girlfriend/"PR rep" in tow—might not be the way to go.
Lara Toscani Weems has joined Saudi Arabia-backed LIV Golf as senior VP-media relations.
Jason Teitler has returned to Burson as executive VP-corporate affairs. He will focus on sports accounts.
