Partner marketing agency Acceleration Partners has acquired Grovia, a Seattle-based partner recruitment platform.
Terms of the acquisition were not publicly disclosed.
Grovia provides a search engine that helps brands discover and recruit affiliates, influencers and partners. It was founded in 2020 by CEO Ian Brodie.
Grovia will maintain its branding in light of the acquisition, and will henceforth be called Grovia by Acceleration Partners.
Acceleration Partners’ CEO Matt Wool told O’Dwyer’s that his agency would benefit from integrating Grovia’s technology into AP’s existing suite of partnership marketing services.
“The pandemic has sparked a new era of e-commerce, SaaS growth, and digital content creation,” Wool said. “The explosive growth in these sectors requires a technology-enabled solution that can curate a mix—or an appropriate mix—of partner prospects more efficiently and prioritize influencers and affiliates based on the specific needs of each company. Our combined capabilities will no doubt enable clients to achieve greater success in partnership marketing now and into the future.”
Boston-based Acceleration Partners, which was founded in 2007, counts GoToMeeting, LinkedIn, Noom and Redbubble as clients.