 |
Partner marketing agency Acceleration Partners has acquired Grovia, a Seattle-based partner recruitment platform.
Terms of the acquisition were not publicly disclosed.
Grovia provides a search engine that helps brands discover and recruit affiliates, influencers and partners. It was founded in 2020 by CEO Ian Brodie.
Grovia will maintain its branding in light of the acquisition, and will henceforth be called Grovia by Acceleration Partners.
Acceleration Partners’ CEO Matt Wool told O’Dwyer’s that his agency would benefit from integrating Grovia’s technology into AP’s existing suite of partnership marketing services.
“The pandemic has sparked a new era of e-commerce, SaaS growth, and digital content creation,” Wool said. “The explosive growth in these sectors requires a technology-enabled solution that can curate a mix—or an appropriate mix—of partner prospects more efficiently and prioritize influencers and affiliates based on the specific needs of each company. Our combined capabilities will no doubt enable clients to achieve greater success in partnership marketing now and into the future.”
Boston-based Acceleration Partners, which was founded in 2007, counts GoToMeeting, LinkedIn, Noom and Redbubble as clients.
Walker Sands acquires RevPartners, a revenue operations (RevOps) and GTM engineering firm... FoodMix Marketing Communications, a B2B and B2C full-service food and beverage marketing agency, transitions its ownership to Sara Hagen and Nadine Baarstad... Dynasty Financial Partners launches Dynasty Consulting Group, which will focus on helping RIAs accelerate growth and create enterprise value.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
