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| John Buscher |
JGB & Associates announces a strategic partnership with Cornerstone Government Affairs. JGB was launched by former Forbes Tate and Holland & Knight partner John Buscher, who specializes in the areas of surface and air transportation, technology, banking, taxation, tech/IT, labor, appropriations and homeland security, and has an expertise in judiciary issues. He has served as a liaison between clients and Democratic members of Congress, congressional staffers and special interest groups. JGB will work with Cornerstone on a variety of projects and client engagements.
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| Liza Gallardo Walton, Israel Kreps |
Miami Social Marketing merges with Kreps PR & Marketing (a BrandStar company) and rebrands as KrepsSocial. Miami Social president and founder Liza Gallardo Walton will serve as president of KrepsSocial, joined by her staff of five. The merger expands Kreps PR’s offerings throughout South Florida and the Northeast, adding in-house social media to BrandStar’s TV and film production capabilities. “Liza and her team have been our go-to agency to provide social media services for our clients, so it made perfect sense to share our resources to the benefit of both organizations,” said Kreps PR chief executive officer Israel Kreps.
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Mari + Gold, which will work with clients in the hospitality, tourism and lifestyle industries, launches. The new firm will be a sister agency to San Diego-based Raindrop, and its ownership includes Raindrop CEO Jacques Spitzer, COO Adam Wagner and CCO Carrie Jones. Nicole Bushnell, a former Raindrop client, serves as Mari + Gold’s president. It is launching with nearly 20 employees, many of whom are coming from Raindrop. Its client roster includes Jazzercise, Inc., Del Mar Racetrack, T S Restaurants, the San Diego Symphony, Hilton San Diego Bayfront, Brigantine Restaurants and Rubio's.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
