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VSC has released what it says is the first NFT press release in collaboration with Web3 partner, Yat Labs, the inventor of Yats—a self-sovereign identity solution based on emojis. The press release promotes Yat’s NFT feature, the ‘Magic Mirror,’ that lets users connect their wallets to check eligibility for “Gems”—NFTs that serve as a reward for users based on their on-chain history. The feature and minted press release follow Yat’s recent partnership with web browser Opera to enable emoji-only based web addresses from which users can surf the web by simply entering emojis into the URL bar.
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BizCom Associates adds Museum of Illusions to its client roster. BizCom will support the organization’s national and global growth plans with an integrated media relations and digital PR and marketing communications program. A pioneer of the "edutainment” concept, the Museum of Illusions has more than 35 locations in 24 countries worldwide, with another 20 locations slated to open soon. Each location features a variety of optical illusions, holograms, exhibits and interactive illusion rooms based on math, science, art and psychology. "This is an exciting time to support Museum of Illusions as the brand is positioned for major growth globally as demand for unique in-person entertainment continues to increase," said BizCom co-founder and CEO Scott White.
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Gateway Group signs on to build and manage a strategic investor relations program for Digital Ally, which through its subsidiaries, provides video solution technology, human & animal health protection products, healthcare revenue cycle management, ticket brokering and marketing, and event production. Gateway’s scope of work will include refining overall company and investment-oriented messaging and corporate positioning, strategic advisory services, and introductions to institutional investors, sell-side analysts, and other key influencers. “We believe now is the right time to engage an experienced communications firm to ensure investors properly understand our vision, strategy and opportunity ahead to create substantial shareholder value over the long-term,” said Digital Ally chairman and CEO Stan Ross.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
Gateway Group gets investor relations duties for Genasys, a company offering a comprehensive portfolio of preparedness, response, and analytics software and hardware systems... Stone Junction lands Precision Micro, a photochemical etching company, to help raise its visibility in industrial markets... PhillComm Global is named agency of record for futurist Matt Maher and his firm, M7 Innovations.
