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VSC has released what it says is the first NFT press release in collaboration with Web3 partner, Yat Labs, the inventor of Yats—a self-sovereign identity solution based on emojis. The press release promotes Yat’s NFT feature, the ‘Magic Mirror,’ that lets users connect their wallets to check eligibility for “Gems”—NFTs that serve as a reward for users based on their on-chain history. The feature and minted press release follow Yat’s recent partnership with web browser Opera to enable emoji-only based web addresses from which users can surf the web by simply entering emojis into the URL bar.
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BizCom Associates adds Museum of Illusions to its client roster. BizCom will support the organization’s national and global growth plans with an integrated media relations and digital PR and marketing communications program. A pioneer of the "edutainment” concept, the Museum of Illusions has more than 35 locations in 24 countries worldwide, with another 20 locations slated to open soon. Each location features a variety of optical illusions, holograms, exhibits and interactive illusion rooms based on math, science, art and psychology. "This is an exciting time to support Museum of Illusions as the brand is positioned for major growth globally as demand for unique in-person entertainment continues to increase," said BizCom co-founder and CEO Scott White.
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Gateway Group signs on to build and manage a strategic investor relations program for Digital Ally, which through its subsidiaries, provides video solution technology, human & animal health protection products, healthcare revenue cycle management, ticket brokering and marketing, and event production. Gateway’s scope of work will include refining overall company and investment-oriented messaging and corporate positioning, strategic advisory services, and introductions to institutional investors, sell-side analysts, and other key influencers. “We believe now is the right time to engage an experienced communications firm to ensure investors properly understand our vision, strategy and opportunity ahead to create substantial shareholder value over the long-term,” said Digital Ally chairman and CEO Stan Ross.
Walt & Company picks up Sabre, an AI-native technology company backed by one of the world's largest travel data clouds... Trevelino/Keller adds Kawneer, an American manufacturer of aluminum systems for commercial construction use... The Door, a part of Dolphin, is named agency of record for Palm Tree Crew, a multi-vertical lifestyle brand.
PAN adds invoice lifecycle management platform Basware to its client roster and PANBlast, the agency’s division dedicated to emerging B2B SaaS and AI brands, picks up ChurnZero... KTA Media Group lands Forest Forward, a South Dallas nonprofit community revitalization organization... prsuade of Brooklyn picks up AOR duties for for açaí bowl and smoothie brand SoBoL.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
