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VSC has released what it says is the first NFT press release in collaboration with Web3 partner, Yat Labs, the inventor of Yats—a self-sovereign identity solution based on emojis. The press release promotes Yat’s NFT feature, the ‘Magic Mirror,’ that lets users connect their wallets to check eligibility for “Gems”—NFTs that serve as a reward for users based on their on-chain history. The feature and minted press release follow Yat’s recent partnership with web browser Opera to enable emoji-only based web addresses from which users can surf the web by simply entering emojis into the URL bar.
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BizCom Associates adds Museum of Illusions to its client roster. BizCom will support the organization’s national and global growth plans with an integrated media relations and digital PR and marketing communications program. A pioneer of the "edutainment” concept, the Museum of Illusions has more than 35 locations in 24 countries worldwide, with another 20 locations slated to open soon. Each location features a variety of optical illusions, holograms, exhibits and interactive illusion rooms based on math, science, art and psychology. "This is an exciting time to support Museum of Illusions as the brand is positioned for major growth globally as demand for unique in-person entertainment continues to increase," said BizCom co-founder and CEO Scott White.
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Gateway Group signs on to build and manage a strategic investor relations program for Digital Ally, which through its subsidiaries, provides video solution technology, human & animal health protection products, healthcare revenue cycle management, ticket brokering and marketing, and event production. Gateway’s scope of work will include refining overall company and investment-oriented messaging and corporate positioning, strategic advisory services, and introductions to institutional investors, sell-side analysts, and other key influencers. “We believe now is the right time to engage an experienced communications firm to ensure investors properly understand our vision, strategy and opportunity ahead to create substantial shareholder value over the long-term,” said Digital Ally chairman and CEO Stan Ross.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
