VSC has released what it says is the first NFT press release in collaboration with Web3 partner, Yat Labs, the inventor of Yats—a self-sovereign identity solution based on emojis. The press release promotes Yat’s NFT feature, the ‘Magic Mirror,’ that lets users connect their wallets to check eligibility for “Gems”—NFTs that serve as a reward for users based on their on-chain history. The feature and minted press release follow Yat’s recent partnership with web browser Opera to enable emoji-only based web addresses from which users can surf the web by simply entering emojis into the URL bar.

Museum of Illusions

BizCom Associates adds Museum of Illusions to its client roster. BizCom will support the organization’s national and global growth plans with an integrated media relations and digital PR and marketing communications program. A pioneer of the "edutainment” concept, the Museum of Illusions has more than 35 locations in 24 countries worldwide, with another 20 locations slated to open soon. Each location features a variety of optical illusions, holograms, exhibits and interactive illusion rooms based on math, science, art and psychology. "This is an exciting time to support Museum of Illusions as the brand is positioned for major growth globally as demand for unique in-person entertainment continues to increase," said BizCom co-founder and CEO Scott White.

Digital Ally

Gateway Group signs on to build and manage a strategic investor relations program for Digital Ally, which through its subsidiaries, provides video solution technology, human & animal health protection products, healthcare revenue cycle management, ticket brokering and marketing, and event production. Gateway’s scope of work will include refining overall company and investment-oriented messaging and corporate positioning, strategic advisory services, and introductions to institutional investors, sell-side analysts, and other key influencers. “We believe now is the right time to engage an experienced communications firm to ensure investors properly understand our vision, strategy and opportunity ahead to create substantial shareholder value over the long-term,” said Digital Ally chairman and CEO Stan Ross.