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Ruder Finn has acquired Comunicad LLC, an Arlington, VA-based multicultural shop that has served clients such as Ford, Verizon, Telemundo, American Airlines, Freddie Mac, PepsiCo, AARP and Molson Coors.
Comunicad has run programs throughout the US, Latin America and Europe and has targeted Mexican, Cuban, Peruvian, Honduran and Puerto Rican nationalities.
CEO Kathy Bloomgarden said the addition of Comunicad will help RF clients gain a great understanding of the culture of the fast growing Hispanic market and help them engage more personally and deeply with it.
Gloria Rodriguez, who founded Comunicad in 1985, said RF's backing will help her firm remain at the forefront of Hispanic communications, grassroots outreach and community empowerment.
"We look forward to expanding the implementation of DE&I strategies in a growing and dynamic market, at a time when, as Latinos, we are embracing our multiracial roots and leveraging our economic power to amplify our significant cultural contributions,” said Rodriquez.
WPP chief Cindy Rose is cutting up to 1,000 jobs by the end of the year, adding to the 11K jobs lost since the start of 2025, according to a report in the Financial Times.
WPP CEO Cindy Rose declares her stabilization plan is "firmly on track" as the company reports a 4.7 percent dip in 1H revenues.
FTI Consulting reported a 2.6 percent drop in Q2 strategic communications revenues to $100M, a shortfall largely due to a $7.4M decline in pass-through revenues.
Omnicom CEO John Wren reported a 7.2 percent rise in Q2 “core operations” to $6B and a 6.1 percent spurt on an organic basis.
Publicis Groupe’s H1 net revenues inched ahead by 1.1 percent to $8.3B. Organic growth hit the 4.7 percent mark.
