Ruder Finn has acquired Comunicad LLC, an Arlington, VA-based multicultural shop that has served clients such as Ford, Verizon, Telemundo, American Airlines, Freddie Mac, PepsiCo, AARP and Molson Coors.
Comunicad has run programs throughout the US, Latin America and Europe and has targeted Mexican, Cuban, Peruvian, Honduran and Puerto Rican nationalities.
CEO Kathy Bloomgarden said the addition of Comunicad will help RF clients gain a great understanding of the culture of the fast growing Hispanic market and help them engage more personally and deeply with it.
Gloria Rodriguez, who founded Comunicad in 1985, said RF's backing will help her firm remain at the forefront of Hispanic communications, grassroots outreach and community empowerment.
"We look forward to expanding the implementation of DE&I strategies in a growing and dynamic market, at a time when, as Latinos, we are embracing our multiracial roots and leveraging our economic power to amplify our significant cultural contributions,” said Rodriquez.