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Ruder Finn has acquired Comunicad LLC, an Arlington, VA-based multicultural shop that has served clients such as Ford, Verizon, Telemundo, American Airlines, Freddie Mac, PepsiCo, AARP and Molson Coors.
Comunicad has run programs throughout the US, Latin America and Europe and has targeted Mexican, Cuban, Peruvian, Honduran and Puerto Rican nationalities.
CEO Kathy Bloomgarden said the addition of Comunicad will help RF clients gain a great understanding of the culture of the fast growing Hispanic market and help them engage more personally and deeply with it.
Gloria Rodriguez, who founded Comunicad in 1985, said RF's backing will help her firm remain at the forefront of Hispanic communications, grassroots outreach and community empowerment.
"We look forward to expanding the implementation of DE&I strategies in a growing and dynamic market, at a time when, as Latinos, we are embracing our multiracial roots and leveraging our economic power to amplify our significant cultural contributions,” said Rodriquez.
WPP CEO Cindy Rose unveiled “Elevate 28,” a strategic plan to simplify the troubled company, which reported a 5.4 percent drop in 2025 revenues to $13.6B.
Omnicom CEO John Wren reported a Q4 $977.2M operating loss, largely due to the $1.1B in severance and repositioning expenses connected to the $13B Interpublic takeover that closed on Nov. 26.
Publicis Groupe reports an 8.8 percent rise in 2025 net revenues to $16.4B with
Public Policy Holding Company today priced its initial public offering at $12.25 per share. The sale of 4,150,000 shares raised $50.8M in gross proceeds.
Public Policy Holding Company reports that 4Q '25 revenues surged 27.8 percent to $49.9M. Organic growth rose 5.4 percent.
