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Fish Consulting takes on franchisee recruitment and PR efforts for Smoothie King and Self Esteem Brands (the parent company of Anytime Fitness). Fish’s scope of work for the clients will include supporting the grand opening of new locations, directing social media influencer marketing and consumer engagement programs, and developing and implementing executive visibility and thought leadership programs. "Smoothie King wanted to engage a PR agency that not only understands the franchise business model, but also has a track record of generating impactful, ongoing media coverage," said Smoothie King vice president of franchise development Shawn Caric, vice president of franchise development for Smoothie King. Fish has also recently added Basecamp Fitness, Pizza Ranch and Cousins Maine Lobster to its client roster.
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PhillComm Global picks up 2B3D, a metaverse and virtual reality experience company. The company has also chosen Young Company Creative Communications to build out and execute its marketing strategy. The immediate primary marketing goal for 2B3D involves identifying the proper channels with potential customers and clients who will connect most deeply with the 2B3D vision. PhillComm Global will work on all public relations and investor relations matters as 2B3D scales initially in the veterans' arena, with an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent.
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5W Public Relations lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic media relations campaign, working to increase brand and product awareness, providing trade show support, and positioning Lenox as the go-to name for gifting and entertaining. Founded in 1889, Lenox sells its products under the Lenox, Dansk, Reed & Barton, and Gorham brands.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
