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Fish Consulting takes on franchisee recruitment and PR efforts for Smoothie King and Self Esteem Brands (the parent company of Anytime Fitness). Fish’s scope of work for the clients will include supporting the grand opening of new locations, directing social media influencer marketing and consumer engagement programs, and developing and implementing executive visibility and thought leadership programs. "Smoothie King wanted to engage a PR agency that not only understands the franchise business model, but also has a track record of generating impactful, ongoing media coverage," said Smoothie King vice president of franchise development Shawn Caric, vice president of franchise development for Smoothie King. Fish has also recently added Basecamp Fitness, Pizza Ranch and Cousins Maine Lobster to its client roster.
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PhillComm Global picks up 2B3D, a metaverse and virtual reality experience company. The company has also chosen Young Company Creative Communications to build out and execute its marketing strategy. The immediate primary marketing goal for 2B3D involves identifying the proper channels with potential customers and clients who will connect most deeply with the 2B3D vision. PhillComm Global will work on all public relations and investor relations matters as 2B3D scales initially in the veterans' arena, with an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent.
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5W Public Relations lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic media relations campaign, working to increase brand and product awareness, providing trade show support, and positioning Lenox as the go-to name for gifting and entertaining. Founded in 1889, Lenox sells its products under the Lenox, Dansk, Reed & Barton, and Gorham brands.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
