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Fish Consulting takes on franchisee recruitment and PR efforts for Smoothie King and Self Esteem Brands (the parent company of Anytime Fitness). Fish’s scope of work for the clients will include supporting the grand opening of new locations, directing social media influencer marketing and consumer engagement programs, and developing and implementing executive visibility and thought leadership programs. "Smoothie King wanted to engage a PR agency that not only understands the franchise business model, but also has a track record of generating impactful, ongoing media coverage," said Smoothie King vice president of franchise development Shawn Caric, vice president of franchise development for Smoothie King. Fish has also recently added Basecamp Fitness, Pizza Ranch and Cousins Maine Lobster to its client roster.
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PhillComm Global picks up 2B3D, a metaverse and virtual reality experience company. The company has also chosen Young Company Creative Communications to build out and execute its marketing strategy. The immediate primary marketing goal for 2B3D involves identifying the proper channels with potential customers and clients who will connect most deeply with the 2B3D vision. PhillComm Global will work on all public relations and investor relations matters as 2B3D scales initially in the veterans' arena, with an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent.
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5W Public Relations lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic media relations campaign, working to increase brand and product awareness, providing trade show support, and positioning Lenox as the go-to name for gifting and entertaining. Founded in 1889, Lenox sells its products under the Lenox, Dansk, Reed & Barton, and Gorham brands.
Redpoint signs on to handle digital marketing for Connecticut wineries Saltwater Farm Vineyard and Kingdom of the Hawk Vineyard... 360PR+ is selected by Authority Brands Trade Brands Division to raise consumer awareness of its Benjamin Franklin Plumbing, Mister Sparky and One Hour Heating & Air Conditioning brands... Konnect Agency lands Visiting Angels, which offers personalized care to help seniors live independently in their own homes.
Tier One Partners’ Content Studio is engaged by InvestGreen, a company providing retail investors access to institutional-quality clean energy investment opportunities... Campstories is named PR agency of record for the City of Napa... Lewis Line Public Relations, a Gen-Z-owned publicity firm headquartered in Los Angeles, is representing cultural commentator, content creator and podcast host Ryan Lu.
REYA Communications lands PR work from Schlosshotel Fiss, a ski property in the Tyrol region of western Austria... B-Engaged, global sports marketing agency headquartered in London, is engaged by Visit Seattle to lead its global football strategy in the build-up to the 2026 FIFA World Cup... William Mills Agency picks up job to elevate the industry presence of PentEdge.
Joe Smith, a brand consultancy that is part of Padilla, comes on board as brand partner for the Science Museum of Virginia... Christie & Co is named agency of record for the LASCO Lightning Weeder, which uses an electric discharge system to facilitate weed control while ensuring zero damage to crops... Merlot Marketing lands American Outdoor Grill, a division of RH Peterson and manufacturer of outdoor cooking appliances.
Trevelino/Keller adds Kreate, the designer, manufacturer and distributor of HDX and Husky storage products, to its client roster... Elle Communications, a subsidiary of Dolphin Entertainment, is named agency of record for NET Recovery, makers of an FDA-cleared neurostimulation device designed to reduce opioid and stimulant use... JOTO PR Disruptors signs up to help raise public awareness of Wisner Baum, a Los Angeles-based plaintiff law firm that has taken on companies in the pharmaceutical and environmental sectors, as well handling product liability litigation.
