Fish Consulting takes on franchisee recruitment and PR efforts for Smoothie King and Self Esteem Brands (the parent company of Anytime Fitness). Fish’s scope of work for the clients will include supporting the grand opening of new locations, directing social media influencer marketing and consumer engagement programs, and developing and implementing executive visibility and thought leadership programs. "Smoothie King wanted to engage a PR agency that not only understands the franchise business model, but also has a track record of generating impactful, ongoing media coverage," said Smoothie King vice president of franchise development Shawn Caric, vice president of franchise development for Smoothie King. Fish has also recently added Basecamp Fitness, Pizza Ranch and Cousins Maine Lobster to its client roster.
PhillComm Global picks up 2B3D, a metaverse and virtual reality experience company. The company has also chosen Young Company Creative Communications to build out and execute its marketing strategy. The immediate primary marketing goal for 2B3D involves identifying the proper channels with potential customers and clients who will connect most deeply with the 2B3D vision. PhillComm Global will work on all public relations and investor relations matters as 2B3D scales initially in the veterans' arena, with an eye toward other at-risk populations where self-harm, suicide, PTSD, and substance abuse are prevalent.
5W Public Relations lands Lenox, which produces tableware and decorative pieces. 5W will be responsible for executing a strategic media relations campaign, working to increase brand and product awareness, providing trade show support, and positioning Lenox as the go-to name for gifting and entertaining. Founded in 1889, Lenox sells its products under the Lenox, Dansk, Reed & Barton, and Gorham brands.