 |
ICR launches ICR Event Planning & Management. The new division builds on the agency’s experience developing and managing the annual ICR Conference, which averages more than 3,000 attendees and 300 presenting companies. It is focused on providing the technology, logistics and management to support virtual or in-person event needs for such events as analyst or investor days, retail investor webinars, shareholder events, annual meetings and programmed conferences. “Our team not only brings the latest techniques in developing multi-platform events, but a deep understanding of how to reach, aggregate, and engage critical stakeholders from our 25 years leading investor relations and corporate communications for public and private companies,” said ICR co-founder and CEO Tom Ryan.
 |
Krupp Kommunications rebrands as Krupp. In addition to the new name, the rebrand includes a new website and brand identity. Founded in 1996 by CEO Heidi Krupp, the firm has expanded from a one-person shop to a fully remote global agency with full-time staff and partners in such locations as Maui, Los Angeles, Arizona, Chicago, the DC area and the New York tri-state area. In addition to that transition, the agency made investments in technology and data analysis that have led to the establishment of an insights and analytics team to better assess changing market trends. Krupp says that the impact of COVID-19 spurred much of the firm’s transformation. “We invested in establishing an effective remote workspace and found that the flexibility it offered made us more effective and happier across the board,” she said.
 |
The Diversity Marketing Consortium reaches $1M worth of pro bono communications services that have been provided to women and POC-led startups. Founded in July 2020 in partnership with Harlem Capital Partners, DMC is now made up of eight marketing and communications agencies—Cheer Partners, SourceCode Communications, Superbolt, Peppercomm, Clarity, Racepoint Global, Praytell and Max Borges Agency. To date, the DMC has supported more than 20 clients across such industries as healthcare, insurtech and the future of work. “We have seen tremendous success since founding the DMC, largely in part to our growing cohort of agency partners and the brands that we’ve supported,” Greg Mondshein, co-founder of the Diversity Marketing Consortium and SourceCode managing partner. The DMC is accepting applications for new agencies to join the organization.
Brunner, a Pittsburgh-based integrated marketing agency, acquires AdSkate, an AI-powered creative analytics and marketing intelligence platform that helps brands and agencies optimize advertising performance... Augustine Agency launches Flavor Theory, a foodservice marketing practice aimed at helping restaurants, food manufacturers, distributors and institutional dining organizations grow their brands and businesses... The Acceleration Community of Companies releases a report finding that almost half (49 percent) of Gen Z sports fans say they have become interested in a new sport or athlete because of fan-created content or something entirely outside the sport. 
VPE Communications, which helps organizations authentically connect with diverse audiences, celebrates 38 years in business and announces a new ownership structure... Praytell expands into the Asian market with the opening of a new office in Singapore... The International Public Relations Network unveils a new visual identity and redesigned website. 
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
