ICR launches ICR Event Planning & Management. The new division builds on the agency’s experience developing and managing the annual ICR Conference, which averages more than 3,000 attendees and 300 presenting companies. It is focused on providing the technology, logistics and management to support virtual or in-person event needs for such events as analyst or investor days, retail investor webinars, shareholder events, annual meetings and programmed conferences. “Our team not only brings the latest techniques in developing multi-platform events, but a deep understanding of how to reach, aggregate, and engage critical stakeholders from our 25 years leading investor relations and corporate communications for public and private companies,” said ICR co-founder and CEO Tom Ryan.
Krupp Kommunications rebrands as Krupp. In addition to the new name, the rebrand includes a new website and brand identity. Founded in 1996 by CEO Heidi Krupp, the firm has expanded from a one-person shop to a fully remote global agency with full-time staff and partners in such locations as Maui, Los Angeles, Arizona, Chicago, the DC area and the New York tri-state area. In addition to that transition, the agency made investments in technology and data analysis that have led to the establishment of an insights and analytics team to better assess changing market trends. Krupp says that the impact of COVID-19 spurred much of the firm’s transformation. “We invested in establishing an effective remote workspace and found that the flexibility it offered made us more effective and happier across the board,” she said.
The Diversity Marketing Consortium reaches $1M worth of pro bono communications services that have been provided to women and POC-led startups. Founded in July 2020 in partnership with Harlem Capital Partners, DMC is now made up of eight marketing and communications agencies—Cheer Partners, SourceCode Communications, Superbolt, Peppercomm, Clarity, Racepoint Global, Praytell and Max Borges Agency. To date, the DMC has supported more than 20 clients across such industries as healthcare, insurtech and the future of work. “We have seen tremendous success since founding the DMC, largely in part to our growing cohort of agency partners and the brands that we’ve supported,” Greg Mondshein, co-founder of the Diversity Marketing Consortium and SourceCode managing partner. The DMC is accepting applications for new agencies to join the organization.