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Landor & Fitch signs on with sustainable footwear brand ACBC. Building off the brand’s strong partnerships in the EMEA market, Landor & Fitch will play a key role in telling ACBC’s brand story to a US audience. It will also work on developing relationships with other fashion brands to promote sustainable practices in the space. The company says its green technology has allowed it to reduce its CO2 impact and become the leader in Europe for designing and producing completely sustainable products for fashion & sportswear brands. “We’ve tapped Landor & Fitch for their expertise in brand strategy as we navigate the US market,” said ACBC chief executive officer Gio Giacobbe.
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Charlotte, NC-based Luquire adds real estate developer Simon to its client roster. Luquire will oversee strategic and tactical public relations efforts for Simon properties along the Eastern seaboard, including retail destinations in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee and Virginia. The agency will work alongside Simon’s corporate and field marketing teams to boost visibility of these centers and the brands they offer, developing and enhancing community partnerships and driving visitor traffic. The win comes on the heels of Luquire implementing a new leadership structure with the dual promotions of Brooks Luquire to CEO and Stephanie Spicer to president and the hiring of Sonia Grunbaum as the agency’s senior vice president of business development.
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Newlink Communications Group is appointed agency of record for the destination of Tenerife, Spain. Newlink will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and the execution of trade relations, partnerships, earned media and digital campaigns. The largest of the Canary Islands, Tenerife is a prominent proponent of sustainable tourism, as well as the preservation of its regional culture. “We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said Tenerife Tourism CEO David Perez.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
