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Landor & Fitch signs on with sustainable footwear brand ACBC. Building off the brand’s strong partnerships in the EMEA market, Landor & Fitch will play a key role in telling ACBC’s brand story to a US audience. It will also work on developing relationships with other fashion brands to promote sustainable practices in the space. The company says its green technology has allowed it to reduce its CO2 impact and become the leader in Europe for designing and producing completely sustainable products for fashion & sportswear brands. “We’ve tapped Landor & Fitch for their expertise in brand strategy as we navigate the US market,” said ACBC chief executive officer Gio Giacobbe.
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Charlotte, NC-based Luquire adds real estate developer Simon to its client roster. Luquire will oversee strategic and tactical public relations efforts for Simon properties along the Eastern seaboard, including retail destinations in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee and Virginia. The agency will work alongside Simon’s corporate and field marketing teams to boost visibility of these centers and the brands they offer, developing and enhancing community partnerships and driving visitor traffic. The win comes on the heels of Luquire implementing a new leadership structure with the dual promotions of Brooks Luquire to CEO and Stephanie Spicer to president and the hiring of Sonia Grunbaum as the agency’s senior vice president of business development.
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Newlink Communications Group is appointed agency of record for the destination of Tenerife, Spain. Newlink will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and the execution of trade relations, partnerships, earned media and digital campaigns. The largest of the Canary Islands, Tenerife is a prominent proponent of sustainable tourism, as well as the preservation of its regional culture. “We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said Tenerife Tourism CEO David Perez.
Firecracker PR is selected as official agency of record for Liner AI, an evidence-first AI research platform... Spoken Voice PR is engaged to lead public relations and communications strategy for San Francisco-based technology company nubrain... Sparq Designs is named official preferred marketing partner for Content Recovery Specialists, a contents restoration franchise... Moxie Communications Group is named agency of record for Gimme Seaweed, which makes organic, roasted seaweed snacks.
Praytell is appointed integrated communications agency of record for If You Care, a sustainable household products brand... Scout Lab is named agency of record for the National Eating Disorder Association... P-22 Agency signs on as public relations agency of record for Cachasol, a small-batch tequila and coastal farm distillery experience in Sayulita, Mexico.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
