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Landor & Fitch signs on with sustainable footwear brand ACBC. Building off the brand’s strong partnerships in the EMEA market, Landor & Fitch will play a key role in telling ACBC’s brand story to a US audience. It will also work on developing relationships with other fashion brands to promote sustainable practices in the space. The company says its green technology has allowed it to reduce its CO2 impact and become the leader in Europe for designing and producing completely sustainable products for fashion & sportswear brands. “We’ve tapped Landor & Fitch for their expertise in brand strategy as we navigate the US market,” said ACBC chief executive officer Gio Giacobbe.
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Charlotte, NC-based Luquire adds real estate developer Simon to its client roster. Luquire will oversee strategic and tactical public relations efforts for Simon properties along the Eastern seaboard, including retail destinations in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee and Virginia. The agency will work alongside Simon’s corporate and field marketing teams to boost visibility of these centers and the brands they offer, developing and enhancing community partnerships and driving visitor traffic. The win comes on the heels of Luquire implementing a new leadership structure with the dual promotions of Brooks Luquire to CEO and Stephanie Spicer to president and the hiring of Sonia Grunbaum as the agency’s senior vice president of business development.
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Newlink Communications Group is appointed agency of record for the destination of Tenerife, Spain. Newlink will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and the execution of trade relations, partnerships, earned media and digital campaigns. The largest of the Canary Islands, Tenerife is a prominent proponent of sustainable tourism, as well as the preservation of its regional culture. “We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said Tenerife Tourism CEO David Perez.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
