Landor & Fitch signs on with sustainable footwear brand ACBC. Building off the brand’s strong partnerships in the EMEA market, Landor & Fitch will play a key role in telling ACBC’s brand story to a US audience. It will also work on developing relationships with other fashion brands to promote sustainable practices in the space. The company says its green technology has allowed it to reduce its CO2 impact and become the leader in Europe for designing and producing completely sustainable products for fashion & sportswear brands. “We’ve tapped Landor & Fitch for their expertise in brand strategy as we navigate the US market,” said ACBC chief executive officer Gio Giacobbe.
Charlotte, NC-based Luquire adds real estate developer Simon to its client roster. Luquire will oversee strategic and tactical public relations efforts for Simon properties along the Eastern seaboard, including retail destinations in Florida, Georgia, Maryland, North Carolina, South Carolina, Tennessee and Virginia. The agency will work alongside Simon’s corporate and field marketing teams to boost visibility of these centers and the brands they offer, developing and enhancing community partnerships and driving visitor traffic. The win comes on the heels of Luquire implementing a new leadership structure with the dual promotions of Brooks Luquire to CEO and Stephanie Spicer to president and the hiring of Sonia Grunbaum as the agency’s senior vice president of business development.
Newlink Communications Group is appointed agency of record for the destination of Tenerife, Spain. Newlink will lead strategic communications efforts to position Tenerife as a top travel destination for the US and Canadian markets. Services will include strategic counseling and the execution of trade relations, partnerships, earned media and digital campaigns. The largest of the Canary Islands, Tenerife is a prominent proponent of sustainable tourism, as well as the preservation of its regional culture. “We are proud of our island, and we know that Newlink´s collaboration will help raise awareness of our destination within the United States and Canada,” said Tenerife Tourism CEO David Perez.