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| Rich Foster |
SNIPES, a sneaker and streetwear company, names Rich Foster as CMO. Foster was most recently VP of marketing at Epic Records where he led and created digital and traditional marketing campaigns for Giveon, 21 Savage, Rick Ross and Travis Scott. He previously served as digital marketing director at Warner Music Group, senior social media manager at Exposure and digital content specialist at Combs Enterprises, the agency owned by Sean “Diddy” Combs. In his new post, Foster will lead SNIPES’ integrated marketing team, working to create authentic connections with the diverse consumers and communities who interact with the brand. “Foster’s background and proven track record in music and entertainment, coupled with his keen understanding of sneaker and streetwear culture will make him an integral part of shaping the future of SNIPES as we continue to innovate,” said SNIPES president of US operations Jim Bojko.
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| Sarah Farrant |
NINICO Communications promotes Sarah Farrant to VP. Farrant joined the agency in 2018 as content director and head of strategy. She previously held editorial and marketing positions at IDEC USA, Silicon Valley Biz Ink and JDR Microdevices. In her new position, Farrant will oversee messaging, campaigns and strategy for clients and the agency across its San Jose and Los Angeles offices. “Sarah has been instrumental in the acceleration of NINICO,” says agency president & CEO Nicholas Adams. “She has an outstanding ability to bring people and ideas together.”
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| Susan Morrow |
Ellucian, which provides technology solutions for colleges and universities, brings on Susan Morrow as CMO. Morrow joins Ellucian from Salesforce, where she led a team of education technologists as general manager, Education Cloud. She previously served as vice chancellor of innovation for a nonprofit university system. At Ellucian, Morrow will lead all aspects of its global marketing organization including brand marketing, global campaigns and demand generation, events, field marketing, solutions marketing and marketing operations. "Susan's energetic style paired with her success developing customer relationships, mobilizing high-performing teams, and accelerating revenue opportunities will supercharge our marketing team,” said Ellucian president and CEO Laura Ipsen.




Dezenhall Resources brings Sam Jeffries back to the firm as an SVP. Jefferies rejoins Dezenhall, where he had been a VP, from Starbucks, most recently serving as group manager, issues and crisis communications... The International Bottled Water Association appoints Matt Herrick as president and CEO, effective March 15... Stretch PR, which works with clients in the insurance and professional services industries, promotes Alana Anselmi to group account director.
The J.M. Smucker Co. names Katie Williams CMO, effective March 9... Jones Lang LaSalle, a professional services firm that specializes in real estate and investment management, appoints Mencía Barreiros as head of communications... Hub International Limited, a global insurance brokerage and financial services firm, appoints Sue Lee as SVP of investor relations, a newly created role.
Stagwell appoints Ben Berentson as CEO, owned media. Berentson was most recently managing director at Stagwell’s Code and Theory... FUSE Create, a Toronto-based advertising agency, brings on Jenn Duggan as SVP, managing director, PR. Duggan joins the agency from Citizen Relations, where she most recently served as president... The Virginia Department of Transportation’s Richmond District names Nicole Bell communications manager. Bell previously served as VP of public relations for Smile Train.
Sanctuary Wealth, a platform that provides comprehensive money management solutions, names Marissa Fox-Foley as CMO... GMMB promotes Jodi Quintero and Erica Monteith to partner... Furia Rubel Communications adds presentation strategist Valerie Madamba and law firm leader Meghan Warren to its international faculty.
Paramount Skydance has named Ted Lehman, senior VP and head of US public policy and government affairs.



