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McDonald's is using Brunswick Group to publicize the recommendation by the Institutional Shareholders Services advisory group to vote for the management-backed board nominees instead of the directors proposed by Carl Icahn.
ISS on May 16 said Icahn's campaign "has not made a sufficient case, on an issue-specific or broader view of ESG that the immediate replacement of incumbent directors [Hershey CEO Richard Lenny and chair of the governance, sustainability & CSR committee Sheila Penrose] is necessary at this time."
Icahn's goal is to help the fast-feeder "realize its ESG potential," especially in the area of animal welfare. He wants McDonald's to source pork from suppliers who raise pigs via crate-free production.
He is using Longacre Square Partners (Charlotte Kiaie and Bela Kirpalan) to promote the effort.
The McDonald's annual meeting is set for May 26.
Brunswick has Jayne Rosefield, senior partner, consumer industries group global lead & Chicago office head, and Eleanor French, partner in San Francisco, repping McDonald's.
Momentum against Environmental, Social and Governance (ESG) in the U.S. is intensifying, as business leaders, policymakers and investors increasingly reject what they view as an expensive and misguided agenda.
Attempts by state legislatures across the country to put the brakes on responsible investing are meeting strong headwinds, according to a new report from business consulting firm Pleiades Strategy.
Publicis Groupe has named Nannette LaFond-Dufour its chief impact officer to make sure that the French firm lives up to its ESG commitments.
The PR industry could easily bounce back from what has been a tough 2023 as firms pounce on the opportunities of the post-ESG era.
Barri Rafferty, former Ketchum CEO, has joined Morrow Sodali stakeholder engagement and ESG consulting firm as CEO of the Americas, a new position.
