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| Esther Buchsbaum |
Esther Buchsbaum, co-founder of Canada's energi PR, died May 14 after a battle with glioblastoma. She was 65.
Buchsbaum began her career at Grey Advertising, handling client services duties for Air France, Avis and Sheraton Hotels.
She co-founded Communications MECA, which later became energi PR in 1990, with her friend and business partner Carol Levine. Levine is energi PR's CEO.
Buchsbaum, who specialized in corporate communications, reputation management, crisis PR and cause marketing, counseled Hilton Canada, P&G, Burger King Canada, Lufthansa, Visit Orlando and Melitta.
Energi PR was the first independently-owned Canadian PR firm to have bilingual offices in Toronto and Montreal.
Donations to honor the PR pro may be made to the Esther Buchsbaum Memorial Fund for Palliative Care c/o the Jewish General Hospital Foundation 514-340-8251 or to the Friendship Circle 514-735-2255.
Hugh Braithwaite, founder of Braithwaite Communications in Philadelphia, died Feb. 28. He was 63.
Alfred Horowitz, who was a PR counselor, educator, businessman and philanthropist, died February 14 of natural causes. He was 93.
Ginger Reeder, the former VP-corporate communications at Neiman Marcus, died Jan. 9. She was 64.
José Antonio Llorente, founding partner and executive chairman of Spain’s LLYC, died from cancer on Jan. 1. He was
Bob Dorf, who founded his own firm and then ran Dorf & Stanton with Alex Stanton, died Dec. 2. He was 74.
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