Esther Buchsbaum, co-founder of Canada's energi PR, died May 14 after a battle with glioblastoma. She was 65.
Buchsbaum began her career at Grey Advertising, handling client services duties for Air France, Avis and Sheraton Hotels.
She co-founded Communications MECA, which later became energi PR in 1990, with her friend and business partner Carol Levine. Levine is energi PR's CEO.
Buchsbaum, who specialized in corporate communications, reputation management, crisis PR and cause marketing, counseled Hilton Canada, P&G, Burger King Canada, Lufthansa, Visit Orlando and Melitta.
Energi PR was the first independently-owned Canadian PR firm to have bilingual offices in Toronto and Montreal.
Donations to honor the PR pro may be made to the Esther Buchsbaum Memorial Fund for Palliative Care c/o the Jewish General Hospital Foundation 514-340-8251 or to the Friendship Circle 514-735-2255.