Larry David

Larry David was right to curb his enthusiasm for cryptocurrencies as the market crashes and burns.

In the “Don’t Be Like Larry” Super Bowl ad for the FTX virtual currency exchange, David takes a tour through the ages and mocks some of the world’s greatest inventions, including the wheel, toilet, light bulb, fork, coffee and the Declaration of Independence, as future flops.

E.g. Larry dismisses the wheel “as one of the worst ideas that I ever heard,” and the Declaration for giving “even stupid people” the right to vote.

The ad closes with an FTX employee describing the company’s app as a safe and easy way to get into crypto.

David responds “Eh, I don’t think so. And I’m never wrong about this stuff.” The Curb Your Enthusiasm creator is looking pretty prescient these days.

Matt Damon, Tom Brady, LeBron James, Spike Lee, Gwyneth Paltrow and other celebrities who promoted crypto companies wish they were as skeptical as Larry.

While Larry was turning up his nose at breakthroughs, Damon went the opposite direction in his over-the-top “Fortune Favors the Brave” ads for Crypto.com.

He compares investing in cryptocurrency to breakthroughs such as space travel.

“History is filled with almosts. With those who almost adventured, who almost achieved, but ultimately for them it proved to be too much. Then, there are others. The ones who embrace the moment and commit.”

Fast Company notes that a $1,000 investment in Bitcoin made when Damon’s ad first ran October 28 is now worth less than $500.

Damon probably wishes that he hadn’t embraced the moment and committed to crypto. He’s taking a beating on social media for his plug for crypto.

Damon must be looking forward to hitting the promotional trail for "Thor: Love and Thunder," set for a US release on July 8.