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Next Fifteen Communications Group has acquired M&C Saatchi in a deal worth about $390M.
CEO Tim Dyson said the marriage combines Next 15’s technology and digital expertise with M&C Saatchi’s creative firepower.
The combination “will accelerate the ambitions of both businesses, creating significant value for our clients, people and shareholders,” he said.
Bolstered by the strength of the US dollar, Next Fifteen revenues for the three months ended April 30 surged 68 percent to $163M. Organic growth hit the 37 percent mark.
M&C Saatchi’s 2021 revenues rose 10.6 percent to $313M while pre-tax profit trebled to $34M. It predicts profit of $39M this year and $51M in 2023.
Next 15 is the parent of TheBlueShirt Group, Archetype, Outcast and M Booth.
MHP Communications’ Peter Hewer, Eleni Menikou and Robert Collect-Creedy represent Next 15, while Brunswick Group’s Kate Pope, Stuart Donnelly and Sumeet Desai handle M&C Saatchi
Fahlgren Mortine, No. 19 in O’Dwyer’s rankings of PR firms with 2023 fee income of $39.2M, is being acquired by its Columbus, OH neighbor, The Shipyard, a fast-growing ad agency.
Supreme Group, a healthcare commercialization platform, has acquired Health+Commerce, a strategic PR and marketing shop based in Eagle (ID), serving the medtech and biotech sectors.
Signal Group CEO Blake Androff has purchased the Washington-based public affairs shop from Wiley Rein law firm, which had been its owner since 2014.
Ruder Finn has acquired Flightpath, a 30-year-old New York-based digital marketing shop with 25 staffers.
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