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Next Fifteen Communications Group has acquired M&C Saatchi in a deal worth about $390M.
CEO Tim Dyson said the marriage combines Next 15’s technology and digital expertise with M&C Saatchi’s creative firepower.
The combination “will accelerate the ambitions of both businesses, creating significant value for our clients, people and shareholders,” he said.
Bolstered by the strength of the US dollar, Next Fifteen revenues for the three months ended April 30 surged 68 percent to $163M. Organic growth hit the 37 percent mark.
M&C Saatchi’s 2021 revenues rose 10.6 percent to $313M while pre-tax profit trebled to $34M. It predicts profit of $39M this year and $51M in 2023.
Next 15 is the parent of TheBlueShirt Group, Archetype, Outcast and M Booth.
MHP Communications’ Peter Hewer, Eleni Menikou and Robert Collect-Creedy represent Next 15, while Brunswick Group’s Kate Pope, Stuart Donnelly and Sumeet Desai handle M&C Saatchi
Motion, a Chicago-based brand growth agency, acquires video-forward marketing and communications firm AKA Media Partners, which has been in business since 1998.
Declan Kelly's Consello has acquired Morpheus Risk, a UK-based risk and threat assessment firm.
Ruder Finn has acquired Missouri Creative, a 30-member visual storytelling, design and experience-led brand activation firm based in London.
Highwire acquires The Bliss Group, creating a combined firm, operating under the Highwire brand, that has more than 250 professionals across North America.
Miami’s Newlink Group has acquired Italy’s EJ to strengthen its position in southern Europe, where it has offices in Madrid and Barcelona.
