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Next Fifteen Communications Group has acquired M&C Saatchi in a deal worth about $390M.
CEO Tim Dyson said the marriage combines Next 15’s technology and digital expertise with M&C Saatchi’s creative firepower.
The combination “will accelerate the ambitions of both businesses, creating significant value for our clients, people and shareholders,” he said.
Bolstered by the strength of the US dollar, Next Fifteen revenues for the three months ended April 30 surged 68 percent to $163M. Organic growth hit the 37 percent mark.
M&C Saatchi’s 2021 revenues rose 10.6 percent to $313M while pre-tax profit trebled to $34M. It predicts profit of $39M this year and $51M in 2023.
Next 15 is the parent of TheBlueShirt Group, Archetype, Outcast and M Booth.
MHP Communications’ Peter Hewer, Eleni Menikou and Robert Collect-Creedy represent Next 15, while Brunswick Group’s Kate Pope, Stuart Donnelly and Sumeet Desai handle M&C Saatchi
Burson has acquired Limbik, the cognitive-AI company that helped it develop its Decipher predictive intelligence platform, which forecasts how content will resonate in more than 60 global markets.
FGS Global has acquired Rich Feuer Anderson, a DC-based government relations shop focused on the financial services and energy sectors.
Public Policy Holding Company has acquired Florida’s The Advocacy Partners for $20.4M to bolster its coast-to-coast government relations capabilities.
Columbus-based Geben Communications has acquired New York’s LBR/PR, which handles professional services, consumer products, luxury and health/wellness clients.
FINN Partners has acquired Honner, a 25-member Sydney shop that serves the financial communications and corporate sectors. The move bolsters FINN’s APAC team to about 250 members.
