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Next Fifteen Communications Group has acquired M&C Saatchi in a deal worth about $390M.
CEO Tim Dyson said the marriage combines Next 15’s technology and digital expertise with M&C Saatchi’s creative firepower.
The combination “will accelerate the ambitions of both businesses, creating significant value for our clients, people and shareholders,” he said.
Bolstered by the strength of the US dollar, Next Fifteen revenues for the three months ended April 30 surged 68 percent to $163M. Organic growth hit the 37 percent mark.
M&C Saatchi’s 2021 revenues rose 10.6 percent to $313M while pre-tax profit trebled to $34M. It predicts profit of $39M this year and $51M in 2023.
Next 15 is the parent of TheBlueShirt Group, Archetype, Outcast and M Booth.
MHP Communications’ Peter Hewer, Eleni Menikou and Robert Collect-Creedy represent Next 15, while Brunswick Group’s Kate Pope, Stuart Donnelly and Sumeet Desai handle M&C Saatchi
Swoop, healthcare marketing firm majority owned by New Mountain Capital, acquires Nimble, prescription management platform.
Arketi Group, an Atlanta digital marketing and B2B PR shop, has acquired Braithwaite Communications of Philadelphia.
Infinite, a communications and reputation management firm, has acquired Dukas Linden Public Relations, which represents some of the most prestigious financial institutions in the U.S.
Public Policy Holding Company’s MultiState Assocs. government relations unit has hired Lee Cowen and Nicholas Evans via the acquisition of their respective firms, Cowen Consulting and Putnam Strategies.
Publicis Groupe enters into a definitive agreement to acquire global sports and culture-first agency 160over90.
