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Padilla is named US agency of record for the Norwegian Seafood Council, which works to identify opportunities for Norwegian seafood products in both new and established markets. Padilla is leading an integrated marketing program aimed at increasing demand for Norwegian seafood in the US. “We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Seafood from Norway director USA Anne-Kristine Øen. “Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise.”
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Lou Hammond Group is selected by the State of South Dakota as public relations agency of record for tourism. Utilizing an aggressive, integrated and multi-tactical strategy, LHG will work to elevate the state’s diverse offerings. “Our brand has grown dramatically in recent years, and we believe the team at LHG will assist with further integration and development to push South Dakota’s tourism industry to a new level of success,” said Secretary of the South Dakota Department of Tourism James Hagen.
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W signs on as US and Canada PR agency partner for Sliabh Liag Distillers, which is based in County Donegal, Ireland. The distillery’s products include The Legendary Silkie Irish Whiskey, which will be the focus of W’s campaign. The agency will be tasked with delivering education about the product to key opinion formers, supporting all distribution channels and spearheading seasonal activations. The business, which also includes communications around the An Dulaman Gin brand, is worth a six-figure sum between now and the end of the year. “The insight W has into how we differentiate ourselves from others in the category, and creativity in how we bring this to life, came through in an excellent pitch,” said Sliabh Liah Distillers founder James Doherty.
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3rd Coast PR adds Otter Products, which makes smartphone cases and other outdoor lifestyle products, to its client roster. 3rd Coast is working with the brand to raise awareness of its OtterBox Business Solutions products and Liviri brands, a line of sustainable containers. The agency will work with B2B media in segments such as industrial, educational, food and beverage, logistics and medical.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
Champion picks up Delray Beach, FL-based Brooklyn Water Bagel, known for bringing an authentic New York-style bagel experience to guests through its proprietary water technology... Ruder Finn partners with Wendy’s to drive executive visibility, corporate reputation, strategic storytelling, creator and influencer engagement, cultural relevance and issues management... IMAGINE PR lands US duties for Austria's Burg Hotel Lech. 
