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Padilla is named US agency of record for the Norwegian Seafood Council, which works to identify opportunities for Norwegian seafood products in both new and established markets. Padilla is leading an integrated marketing program aimed at increasing demand for Norwegian seafood in the US. “We were looking for an agency partner that had experience building high-performance food brands with premium quality reputations with international organizations,” said Seafood from Norway director USA Anne-Kristine Øen. “Padilla impressed us with their experience in this space, fully integrated approach, extensive retail and food-service knowledge, and strong digital expertise.”
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Lou Hammond Group is selected by the State of South Dakota as public relations agency of record for tourism. Utilizing an aggressive, integrated and multi-tactical strategy, LHG will work to elevate the state’s diverse offerings. “Our brand has grown dramatically in recent years, and we believe the team at LHG will assist with further integration and development to push South Dakota’s tourism industry to a new level of success,” said Secretary of the South Dakota Department of Tourism James Hagen.
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W signs on as US and Canada PR agency partner for Sliabh Liag Distillers, which is based in County Donegal, Ireland. The distillery’s products include The Legendary Silkie Irish Whiskey, which will be the focus of W’s campaign. The agency will be tasked with delivering education about the product to key opinion formers, supporting all distribution channels and spearheading seasonal activations. The business, which also includes communications around the An Dulaman Gin brand, is worth a six-figure sum between now and the end of the year. “The insight W has into how we differentiate ourselves from others in the category, and creativity in how we bring this to life, came through in an excellent pitch,” said Sliabh Liah Distillers founder James Doherty.
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3rd Coast PR adds Otter Products, which makes smartphone cases and other outdoor lifestyle products, to its client roster. 3rd Coast is working with the brand to raise awareness of its OtterBox Business Solutions products and Liviri brands, a line of sustainable containers. The agency will work with B2B media in segments such as industrial, educational, food and beverage, logistics and medical.
CIIC PR picks up PR duties for NUBA Travel, a luxury travel design company specializing in curated journeys around the world... Magrino PR gains AOR status for M Social New York Downtown, a hotel that opened in Lower Manhattan... RG2 Communications checks in at Hotel Milu Florence.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Unibeam, which provides SIM-based authentication... MiiR, a Seattle-based lifestyle brand that produces premium drinkware, selects Colorado-based integrated marketing agency rygr to lead its public relations efforts... Rubenstein Public Relations signs on to work with Copper Intelligence, an exploration company advancing high-grade copper and cobalt assets in the Democratic Republic of Congo.
Day One Agency is named U.S. consumer PR and influencer agency for Häagen-Dazs... Jack Taylor picks up PR duties for Cumulus Coffee, a premium cold brew coffee brand... Junipr Public Relations wins Tree House Humane Society, which works to enhance the lives of companion animals... Feintuch Communications lands Park Place Technologies, IT infrastructure management outfit, as it partners with pro pickleball star Genie Bouchard on a TV and streaming commercial and social media series. 
FNK IR signs on to work with Agassi Sports Entertainment, a sports entertainment and innovation company focused on racquet sports... REYA Communications assumes PR duties in the US and UK for ÀNI Private Resorts... rEvolution, a sports marketing agency, is named AOR for Major League Cricket, a US-based professional T20 cricket league.
Jack Taylor signs Superfeet, an insoles and underfoot products brand focused on helping people move more confidently, comfortably and effectively... Hemsworth adds Memphis-based culinary personality Chef Phillip Dewayne to its roster... Brookline Public Relations is hired by Calgary Sports and Entertainment Corporation to support the announcement that the World Cup of Hockey 2028 will be hosted in both Calgary and Edmonton.
