Scott Hagedorn, who helmed Omnicom Media Group North America, has signed on at Publicis Groupe as global client solutions architect.
He’s joined at Publicis by Samantha Levine Archer, who was OMG NA’s chief transformation officer.
Hagedorn is to bring together Publicis’ creative, media, data and technology assets to forge agile, go-to-market solutions to accelerate client growth.
Prior to becoming CEO of OMG NA, he launched Omnicom’s Hearts & Science data unit, headed its Annalect data technology platform, served as US CEO of PHD and chief digital officer at Rapp.
Publicis CEO Arthur Sadoun said Hagedorn’s “proven creator mindset and mastery in harnessing data and technology” will drive successful clients during these dynamic times.