Princess

LDPR adds Bermuda’s Hamilton Princess & Beach Club to its client roster. The agency will handle all media relations and press engagements for the property, with a focus on travel, trade, art, culinary and lifestyle. Known locally as “The Pink Palace,” the 400-room hotel first opened its doors in 1885. It has an art collection featuring works by such artists as Matisse, Warhol and Picasso, and served as the official host of the 35th America’s Cup in 2017.

Sonendo

Crowe PR is named agency of record for dental technology company Sonendo. The agency’s integrated healthcare and technology teams will handle strategic communications, messaging refinement, media relations and thought leadership to raise awareness for the brand, its GentleWave® System and executive team. Sonendo says the GentleWave System offers a less invasive and less painful alternative to conventional root canal therapy. “One of our primary goals is to increase brand recognition amongst endodontists and consumers and drive continued adoption of the GentleWave System. To help us accomplish this, we are thrilled to partner with the Crowe PR team,” said Sonendo, associate vice president of consumer and professional marketing, Alma Salazar.

Island

Matter Communications works on the launch of cybersecurity startup Island, developer of the Enterprise Browser. Matter has collaborated with the company on an integrated communications program – including media relations, content strategy, executive thought leadership, and paid and organic social. The agency has also worked to raise the profile of Island’s $100 million Series A round, as well as its subsequent Series B funding announcement. “We needed a team fully immersed in our daily execution that understood how to bring our vision to life – that team was Matter,” said Island CMO Ellen Roeckl.