WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
Its Hill+Knowlton Strategies (PR), Landor & Fitch (branding, visual identity), Oglivy (advertising), GroupM and Mindshare (media strategy, planning, investment) will provide pro bono services to BEO.
Karen Blackett, GroupM UK CEO and WPP UK Country Manager, serves as a founding trustee of BEO.
She said BEO will serve as a national strategic voice for Black people in Britain and WPP’s support and funding will help it drive real change.
WPP’s racial equity program, a $30M three-year funding effort to back internal inclusion programs and external groups, has contributed to BEO.
Sky, Open Society Foundations, Lankelly Chase and law firms such as Allen & Overy, Ashurst, Clifford Chance, Freshfields, Herbert Smith Freehills and Slaughter & May are also supporting the new venture.