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WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
Its Hill+Knowlton Strategies (PR), Landor & Fitch (branding, visual identity), Oglivy (advertising), GroupM and Mindshare (media strategy, planning, investment) will provide pro bono services to BEO.
Karen Blackett, GroupM UK CEO and WPP UK Country Manager, serves as a founding trustee of BEO.
She said BEO will serve as a national strategic voice for Black people in Britain and WPP’s support and funding will help it drive real change.
WPP’s racial equity program, a $30M three-year funding effort to back internal inclusion programs and external groups, has contributed to BEO.
Sky, Open Society Foundations, Lankelly Chase and law firms such as Allen & Overy, Ashurst, Clifford Chance, Freshfields, Herbert Smith Freehills and Slaughter & May are also supporting the new venture.
Development Counsellors International is working with Economic Development Winnipeg to position that Canadian city as a premier location for business investment.
The Vogel Group is working with the Ukraine Future Business Council to promote an environment to support the growth of small businesses in the war-battered company.
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
