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WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
Its Hill+Knowlton Strategies (PR), Landor & Fitch (branding, visual identity), Oglivy (advertising), GroupM and Mindshare (media strategy, planning, investment) will provide pro bono services to BEO.
Karen Blackett, GroupM UK CEO and WPP UK Country Manager, serves as a founding trustee of BEO.
She said BEO will serve as a national strategic voice for Black people in Britain and WPP’s support and funding will help it drive real change.
WPP’s racial equity program, a $30M three-year funding effort to back internal inclusion programs and external groups, has contributed to BEO.
Sky, Open Society Foundations, Lankelly Chase and law firms such as Allen & Overy, Ashurst, Clifford Chance, Freshfields, Herbert Smith Freehills and Slaughter & May are also supporting the new venture.
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
Prime Policy Group represents Puerto Rico’s Senate as it pushes for a broad range of economic development issues in Washington.
Ballard Partners has signed Atlantic Sapphire, which is building the world's largest land-raised salmon farm in former tomato fields thirty miles south of Miami.
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