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Baretz+Brunelle launches a talent intelligence & analytics practice. Among the new practice’s offerings are bespoke marketing & communications efforts to re-brand laterals, transition full books of business and address growth and success; onboarding support, including client integration, internal communications and business development/cross-selling planning; and metrics-based assessment reports to maximize client development opportunities. The practice will be led by Howard Rosenberg, the co-founder of Decipher, a global investigative intelligence business, who will join the firm as a partner. “Law firms’ main assets are the individuals who walk in and out each day,” said Rosenberg. “I see a huge unserved need to assist law firms in identifying, onboarding, integrating, and growing the businesses of the right individuals.”
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Onclusive, which was formed in January with the acquisition and merger by Symphony Technology Group of Kantar’s Reputation Intelligence business, PRgloo and the legacy Onclusive, picks up US-based media monitoring platform Critical Mention. The company says the move enhances its global footprint and ability to offer US broadcast monitoring and media contacts capabilities to clients worldwide. All of Critical Mention’s team, which is predominantly located in offices in New York and India, is set to remain with the company. Critical Mention’s existing clients can still access their products and services as usual and will soon have access to the wider Onclusive offer.
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Redbird Communications Group, a strategic communications firm focused solely on the oil and gas industry, and the TEN|10 Group complete a strategic transition that will result in Redbird assuming the leadership and management of TEN|10’s oil and gas practice. TEN|10 will continue to provide communications services in the nonprofit and educational sectors. Current TEN|10 team members have begun working in collaboration with Redbird’s energy communications professionals. “While the company name may be different, the service will be the same. We look forward to growing new relationships and continuing to provide our clients with outstanding counsel,” said Redbird co-founder and principal Meggan Morrison.
Acceleration Community of Companies launches PMK Entertainment, a firm focusing on A-list talent, music, sports, premium content companies, corporate entertainment and crisis communications... Sprout Social, launches Sprout AI, an intelligence update anchored by the company’s proprietary AI Agent, Trellis...The Communications Group of Little Rock releases the third edition of its annual B2B Industrial Marketing Trends Report
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Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
