Huntsworth Communications, which includes Grayling, Citigate Dewe Rogerson, Red and Cirkle, has rebranded as Accordience.
Grayling global CEO Sarah Scholefield will serve as Accordience chief executive, a position she will combine with her current role.
Huntsworth former CFO and senior executive Neil Jones will become the group’s chairman and Red’s chief executive Mike Morgan will become group vice-chairman.
The group says it has combined revenue of over $100m, with nearly 1,000 employees and operations in 30 countries.
“The combination of agencies that sit within Accordience answer a clearly evolving client need and have the ability to thrive both as a group and individually,” said Jones.