AxiCom, WPP’s tech PR agency, brings on Brian Snyder as global president of digital and Shannon Lawler as senior vice president of analytics and research. The agency also promotes Nick Head to global head of client services. Snyder joins AxiCom from Golin, where he most recently served as executive vice president and executive digital director. He will be tasked with strengthening digital teams in AxiCom offices, counseling key clients, and building agency offerings and capabilities. Lawler was previously vice president of research at FleishmanHillard. She has also held senior research and analytics positions at Wunderman Thompson and WE Communications. Head was most recently AxiCom’s European managing director. He will now be responsible for global client relationship development. “Brian, Shannon and Nick each bring a unique skillset that supports our global growth and enables us to build on momentum, empowering our teams around the work to do their best work,” said AxiCom global CEO Matt Lackie.
Prudential Financial hires Stan Little as U.S. Business chief marketing officer, effective May 31. Little was most recently chief experience officer for United Way Worldwide. He was previously president of the SunTrust Foundation and before that served as SunTrust Bank’s head of marketing strategy and operations. He has also held senior marketing posts at Lucent Technologies, Movius Interactive and NCR Corporation. At Prudential, Little will be responsible for the marketing strategy and execution of the company’s U.S. insurance and retirement businesses. “He is a strategic leader who combines his unique sales and P&L background with creative thinking and a data-driven approach to marketing that will support the company’s growth strategies,” said Prudential CMO Susan Somersille Johnson.
Shore Fire Media, which represents talent, musicians, and businesses in arts and entertainment, hires Nora Lyons as director of publicity. Lyons comes to Shore Fire from The New York Public Library for the Performing Arts, where she served as assistant director of communications, handling media relations, social media, and marketing materials. She was previously assistant director of media relations at the flagship New York Public Library and has also served as a publicist at the 92nd Street Y in Tribeca. “The range of experience she acquired at landmark New York cultural institutions and her knowledge across artistic genres will serve the needs and goals of our clients well,” said Shore Fire senior vice president Rebecca Shapiro.