MikeWorldWide handles earned media relations and creative integrated consumer marketing campaign development for Marco's Pizza. The work will focus on increasing awareness and relevance for the brand across the US. Founded in 1978 by Italian-born Pasquale Giammarco, Marco's Pizza has grown from its roots as an Ohio brand to operate over 1,000 stores in 34 states, as well as locations in Puerto Rico and the Bahamas. "We engaged with a number of agencies in our selection process and MWW stood out as a passionate partner with great creative thinking," said Marco's Pizza senior vice president and chief marketing officer Chris Tussing.
Zapwater Communications picks up North American destination marketing duties for Discover Dominica Authority, the government agency responsible for promoting tourism to the Caribbean nation. The agency will lead PR, influencer marketing and trade relations. Located south of Guadeloupe and north of Martinique in the eastern Caribbean, Dominica targets adventure travelers with such activities as hiking, diving and water sports, cultural events/festivals, whale watching and canyoning.
MACADOO signs on as national agency of record across multiple marketing services disciplines by the Foundation for Sickle Cell Disease Research, which is based in Hollywood, FL and has six satellite locations across the state. MACADOO will lead marketing, advertising, digital and social media, public relations, experiential marketing, and strategies for FSCDR across the United States. "Their team is uniquely equipped and will amplify the Foundation's platform to provide care, wrap-around services, and clinical research to thousands of patients and families suffering from sickle cell disease," said FSCDR founder and president Dr. Lanetta Bronté-Hall.