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MikeWorldWide handles earned media relations and creative integrated consumer marketing campaign development for Marco's Pizza. The work will focus on increasing awareness and relevance for the brand across the US. Founded in 1978 by Italian-born Pasquale Giammarco, Marco's Pizza has grown from its roots as an Ohio brand to operate over 1,000 stores in 34 states, as well as locations in Puerto Rico and the Bahamas. "We engaged with a number of agencies in our selection process and MWW stood out as a passionate partner with great creative thinking," said Marco's Pizza senior vice president and chief marketing officer Chris Tussing.
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Zapwater Communications picks up North American destination marketing duties for Discover Dominica Authority, the government agency responsible for promoting tourism to the Caribbean nation. The agency will lead PR, influencer marketing and trade relations. Located south of Guadeloupe and north of Martinique in the eastern Caribbean, Dominica targets adventure travelers with such activities as hiking, diving and water sports, cultural events/festivals, whale watching and canyoning.
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MACADOO signs on as national agency of record across multiple marketing services disciplines by the Foundation for Sickle Cell Disease Research, which is based in Hollywood, FL and has six satellite locations across the state. MACADOO will lead marketing, advertising, digital and social media, public relations, experiential marketing, and strategies for FSCDR across the United States. "Their team is uniquely equipped and will amplify the Foundation's platform to provide care, wrap-around services, and clinical research to thousands of patients and families suffering from sickle cell disease," said FSCDR founder and president Dr. Lanetta Bronté-Hall.
Decker/Royal signs up The Meadows on Rock Creek, Château la Commaraineand Lamangata Luxury Surf Resort... Horizon Media goes with GALLO, which markets wine, spirits, malt beverages and ready-to-drink products.... Integrity Public Relations wins Tradewinds Networks.
Rubenstein Public Relations is renamed agency of record for Pactum, a leader in procurement innovation and agentic AI... SolComms signs on to represent Allison and Stephen Ellsworth, co-founders of poppi, a prebiotic soda brand... Trevelino/Keller signs on to provide a comprehensive communications strategy for CartiNova, an advanced regenerative medicine platform.
MKTG Sports + Entertainment, part of dentsu, lands Agassi Sports Entertainment, a racquet sports-focused entertainment and innovation company co-founded by Andre Agassi... Hayden IR is engaged by Jones Soda Co. to provide investor communications and outreach efforts... JC Communications picks up three Greek resorts: Grand Resort Lagonissi, Elounda Beach Hotel & Villas and Elounda Bay Palace.
Hannah Cranston Media is selected as PR agency of record for Owlet, a company that produces smart infant monitoring products... RG2 Communications checks in at Okupa, a boutique hotel in Athens... Campstories signs on as PR agency of record for the Museum of Outdoor Arts, a nonprofit arts organization in Greenwood Village, CO.
Red Lorry Yellow Lorry is named U.S. PR agency of record for Pendulum, an AI-driven social listening and intelligence platform with a video-first emphasis... Marino comes on board as agency of record in the U.S. for Italian food brands Pasta Garofalo and Di Marco Pinsa Romana... Verde Brand Communications, a Colorado-based PR and brand communications agency that works with outdoor and active-lifestyle brands, is named agency of record for ThruDark, a British performance apparel brand.
