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Montieth & Company is providing pro-bono PR to support St. Louis' Afghan Resettlement Initiative. It worked with the media to help tell the story of people like Shazia Jamili, who shared with BBC Radio how she barely made it out of Afghanistan, and Inamullah Niazai, who spoke with the Associated Press in May. The initiative is led by Jerry Schlichter, founder of the St. Louis-based non-profit global startup competition Arch Grants in collaboration with the International Institute of St. Louis, the region's leading resettlement organization. "This is an important call to action and we are honored to contribute to a cause that has a tangible impact on people's lives," said M&Co CEO Montieth Illingworth.
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Wondersauce and Praytell, which are both part of the Project Worldwide network, launched a marketing collective designed to help brands enter the Web3 space. Wondersauce and Praytell W3 will be led by Wondersauce CEO and co-founder John Sampogna and Praytell head of innovation Nate Jaffee. The collective will work with clients to shorten the Web3 learning curve, identify brand-centric opportunities and execute Web3 concepts. Its services include web and NFT design, frontend and backend development, crisis management and message development. "Our focus is on building bridges between innovation happening natively in Web3 and mainstream adoption," said Jaffee.
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Dragon Horse Agency of Naples, FL, opens a Los Angeles area office in Santa Monica's 100 Wilshire Building. The location provides access to LA's creative, marketing, and media-related companies, as well as to "Silicon Beach" with Microsoft, Meta, Google, Activision, E.A. and SNAP. Dragon Horse director of business development Robert Kenney will lead the Los Angeles/West Coast office. "L.A.'s diversity of culture and industry, talent-rich environment, and top universities will allow Dragon Horse to expand and enhance our platform," said Dragon Horse co-founder Patrick Blake Renda.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
