The Pollack Group has been retained by Tawa Supermarket, Inc., a national Asian grocery store chain operating as 99 Ranch Market. The agency will help mark new store openings, create local market events to support the company's growing footprint, and showcase the company as an anchor in the community. Founded in 1984, 99 Ranch Market owns and operates 57 stores across 10 states, as well as e-commerce and mobile formats. "99 Ranch Market is a beloved brand for generations of shoppers—including me and my family—who can count on buying everything from live seafood to Asian snacks to items that are near-impossible to find in conventional grocery store chains," said The Pollack Group senior vp Jackie Liu.
Rubenstein Public Relations signs up electroCore, a commercial-stage bioelectronic medicine platform. The agency will work on corporate messaging and brand positioning for the company. electroCore's non-invasive vagus nerve stimulation therapy platform focuses on the treatment of cluster headaches and migraines. "Based on their institutional reputation and industry experience, RPR is the firm we trusted to build our company's profile," said Daniel S. Goldberger, CEO electroCore.
Ripley PR lands RedTeam Software, a construction management software platform provider. RedTeam says its cloud-based solution enables commercial general contractors to collaborate throughout all stages of a project. The company recently acquired Paskr, another cloud-based management solution for commercial general contractors, and FieldLens, a mobile plan markup tool for contractors. "Ripley PR's unique ability to understand and navigate both the B2B tech and construction industries and communicate our accomplishments professionally gave us the confidence that this partnership will result in our continued growth," said RedTeam CEO Jim Atkinson.