Amy Bonitatibus
Amy Bonitatibus

Embattled Wells Fargo has named Amy Bonitatibus CCO and brand officer effective Sept. 12.

She will report to vice chairman Bill Daley and handle duties once held by former Ketchum CEO Barri Rafferty, who was hired in June 2020.

Bonitatibus joins Wells Fargo from JPMorgan’s Chase retail unit, where she served as chief communications officer.

She joined Chase in 2012 and held various marketing and communications posts, including CMO for the home lending business.

Prior to Chase, Bonitatibus was senior director at Fannie Mae, where she managed executive communications and media relations.

She also was deputy press secretary for Senator Hillary Clinton.