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PlayWise Partners picks up FAO Schwarz, including the full portfolio of FAO Schwarz toys and its flagship retail store. PlayWise Partners co-founders Rachel Griffin and Sheena Stephens will lead efforts to create new opportunities for the FAO Schwarz brand. FAO Schwarz was purchased from Toys "R" Us by ThreeSixty Group in 2016, and following an eight-year absence from NYC, the company opened its new flagship location there in 2018. "We are excited to partner with PlayWise and benefit from their leadership as veteran PR experts in the toy industry," says MerchSource CMO Jill Nordquist.
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Sage Growth Partners, a Baltimore-based healthcare marketing, strategy and research firm, renews its partnership to provide PR and media relations services for ProgenyHealth, a tech-enabled women's healthcare company dedicated to maternity and NICU care management. SGP's scope of work includes proactive media relations, the development of thought-leadership content, and securing national media placements and byline articles. "The team at Sage Growth Partners has continually collaborated with our leadership to develop and implement highly-effective media and public relations efforts on a national level," said ProgenyHealth CEO and founder Dr. Ellen Stang.
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EP+Co signs on as agency of record for John Deere's construction division. The agency has served as AOR for Deere's residential agriculture and turf division since 2018. EP+Co will lead the creation of a revitalized brand platform and long-term marketing strategy designed to drive growth and position Deere as the category leader in reliable, innovative construction equipment. "We considered several agencies but found the strategy and energy we were looking for in EP+Co," said John Deere, manager of creative and content delivery Heather Hartley. EP+Co has also been selected by global packaging solutions company Sonoco to produce a marketing asset that positions the brand's products for buyers seeking premium materials.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
Kaplow Communications scoops up U.S. communications duties for Forbes... 360PR+lands Norwex, a line of eco-friendly home cleaning and personal care products... 
FINN Partners is selected to provide integrated PR and marketing services for Greentech Environmental... Hemsworth signs on as AOR for Main Line Brands (Mosquito Authority, Pest Authority and Fitness Machine Technicians)... Firecracker PR lands L3Networks... InnoVision Marketing Group picks up Buddy’s bar-b-q, an East Tennessee bar-b-q favorite.
Diffusion PR picks up The Folio Society, which publishes illustrated books... 5W Public Relations hauls in connected desk company Beflo... RB Milestone Group lands IR duties for oceansix future paths, which creates products from plastic waste. 
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