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PlayWise Partners picks up FAO Schwarz, including the full portfolio of FAO Schwarz toys and its flagship retail store. PlayWise Partners co-founders Rachel Griffin and Sheena Stephens will lead efforts to create new opportunities for the FAO Schwarz brand. FAO Schwarz was purchased from Toys "R" Us by ThreeSixty Group in 2016, and following an eight-year absence from NYC, the company opened its new flagship location there in 2018. "We are excited to partner with PlayWise and benefit from their leadership as veteran PR experts in the toy industry," says MerchSource CMO Jill Nordquist.
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Sage Growth Partners, a Baltimore-based healthcare marketing, strategy and research firm, renews its partnership to provide PR and media relations services for ProgenyHealth, a tech-enabled women's healthcare company dedicated to maternity and NICU care management. SGP's scope of work includes proactive media relations, the development of thought-leadership content, and securing national media placements and byline articles. "The team at Sage Growth Partners has continually collaborated with our leadership to develop and implement highly-effective media and public relations efforts on a national level," said ProgenyHealth CEO and founder Dr. Ellen Stang.
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EP+Co signs on as agency of record for John Deere's construction division. The agency has served as AOR for Deere's residential agriculture and turf division since 2018. EP+Co will lead the creation of a revitalized brand platform and long-term marketing strategy designed to drive growth and position Deere as the category leader in reliable, innovative construction equipment. "We considered several agencies but found the strategy and energy we were looking for in EP+Co," said John Deere, manager of creative and content delivery Heather Hartley. EP+Co has also been selected by global packaging solutions company Sonoco to produce a marketing asset that positions the brand's products for buyers seeking premium materials.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
