Kekst CNC is working for Greenwich, CT-based Atlas Holdings as it acquires family-owned Foster Farms, which markets a top-selling turkey and chicken brand in the West.

Founded in 1939 and headquartered in Livingston, CA, Foster has more than 10K people working in processing plants in California, Oregon, Washington, Louisiana and Alabama. Foster generates about $3B in annual sales.

Atlas has recruited Donnie Smith, former CEO of Tyson Foods, to run Foster Farms. He replaces Dan Huber, who took the top spot in 2019.

Smith said he admired what the Foster family has built over the past eight decades and plans to build on its legacy for a new era “rooted in animal welfare, superior product quality, customer service and community engagement.”

Kekst CNC has Nathan Riggs and Shea Maney repping Atlas.

Publicis Groupe owns Kekst CNC.