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| Kathy Collins |
Frontdoor, which offers home service plans, names former H&R Block chief marketing and strategy officer Kathy Collins as CMO. Collins comes to Frontdoor from G.E.H.A., a medical benefits provider, where she led marketing, new client acquisition, member loyalty, sales and communication. Before that, she was chief brand and innovation officer at Massage Envy. “Kathy brings a powerful combination of experience, insights and energy to our team,” said Frontdoor CEO and chairman Bill Cobb. “She is passionate about developing brand positioning that is grounded in research and speaks to the heart of what consumers value most.”
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| Allison Van Houten |
Blockchain company Chia Network adds Allison Van Houten to its executive leadership team as chief marketing officer. Van Houten joins the company from digital reading platform Epic for Kids, where she also served as CMO. In addition, she has held senior marketing positions at Omada Health, Google, YouTube and Martha Stewart Living Omnimedia. At Chia Network, Van Houten will lead the marketing and communication verticals, overseeing brand growth initiatives, product marketing, public relations, corporate communications, executive thought leadership and policy communications. “Allison is a veteran and highly-regarded leader in the marketing space, with direct experience in brand growth and consistent success bringing new products to market,” said Chia Network director, president and COO Gene Hoffman.
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| Jessica Cao |
AeroSafe Global, a Rochester, NY-based biopharmaceutical company, hires Jessica Cao as senior vice president of marketing. Cao was most recently vice president of pharma strategy and marketing at Catalent Pharma Solutions. She has also held marketing positions at Beckton Dickinson, Baxter and Bayer. At AeroSafe, Cao is tasked with augmenting the marketing and commercial teams’ capabilities to drive sales growth and enhance the brand’s market position. “She has been instrumental in advancing organizations by developing successful marketing strategies, building and managing commercial teams, and driving business growth,” said AeroSafe Global CEO Jay McHarg.
Derris promotes Lisa Frank, who founded the brand consultancy along Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Prosek Partners brings on Diana Estupinan to lead its first office in the Middle East, which will be located in Abu Dhabi... Madwell promotes Gabriela Benitez to president, a newly created role at the firm... Zonda, which provides data-driven market solutions to companies in the homebuilding industry, names Tom LeBaron as VP, performance and growth marketing
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