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| Kathy Collins |
Frontdoor, which offers home service plans, names former H&R Block chief marketing and strategy officer Kathy Collins as CMO. Collins comes to Frontdoor from G.E.H.A., a medical benefits provider, where she led marketing, new client acquisition, member loyalty, sales and communication. Before that, she was chief brand and innovation officer at Massage Envy. “Kathy brings a powerful combination of experience, insights and energy to our team,” said Frontdoor CEO and chairman Bill Cobb. “She is passionate about developing brand positioning that is grounded in research and speaks to the heart of what consumers value most.”
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| Allison Van Houten |
Blockchain company Chia Network adds Allison Van Houten to its executive leadership team as chief marketing officer. Van Houten joins the company from digital reading platform Epic for Kids, where she also served as CMO. In addition, she has held senior marketing positions at Omada Health, Google, YouTube and Martha Stewart Living Omnimedia. At Chia Network, Van Houten will lead the marketing and communication verticals, overseeing brand growth initiatives, product marketing, public relations, corporate communications, executive thought leadership and policy communications. “Allison is a veteran and highly-regarded leader in the marketing space, with direct experience in brand growth and consistent success bringing new products to market,” said Chia Network director, president and COO Gene Hoffman.
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| Jessica Cao |
AeroSafe Global, a Rochester, NY-based biopharmaceutical company, hires Jessica Cao as senior vice president of marketing. Cao was most recently vice president of pharma strategy and marketing at Catalent Pharma Solutions. She has also held marketing positions at Beckton Dickinson, Baxter and Bayer. At AeroSafe, Cao is tasked with augmenting the marketing and commercial teams’ capabilities to drive sales growth and enhance the brand’s market position. “She has been instrumental in advancing organizations by developing successful marketing strategies, building and managing commercial teams, and driving business growth,” said AeroSafe Global CEO Jay McHarg.
Wendy Carhart, who rose to the chief communications, culture & purpose post at Real Chemistry, has moved to the Learning Care Group.
ICR names Sukanti Ghosh as partner, international strategy & markets. Ghosh was most recently president of global policy & communications at Vedanta Resources Limited, one of ICR’s largest international clients... August promotes Scott Deveau to senior managing director... Milk & Honey PR, a UK-based firm, brings on Mollie Starr as partner and head of Milk & Honey North America.
Jeff Reczek, who most recently served as director of CDC Washington at the Center for Disease Control and Prevention, is coming on board as a partner at bipartisan health care firm TDY @ FGS Global.
Narrative Strategies brings on Christina Cameron and Jessica Stallone as senior directors... CI&T, a global technology transformation specialist, appoints Sarah Painter as SVP, marketing for EMEA... Avenue Z promotes Annie Zeigler to associate director, based in the firm’s Los Angeles office.
Accenture promotes Rachel Frey to CCO, a newly created role at the company... AMD, a multinational semiconductor company, recruits Salesforce president and CMO Ariel Kelman to serve as its SVP and CMO... L.C. Williams & Associates, which is celebrating 40 years in business, brings Maria Balice back to the firm as EVP to lead its corporate affairs work.
