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ICR Inc. is handling media for Blue Nile, an online retailer of conflict-free diamonds, as it goes public via a deal with Mudrick Capital Acquisition Corp. special acquisition company.
Launched in 1999, Blue Nile ships to 44 countries and boasts of a selection of more than 650K natural diamonds and an expansive fine jewelry collection that is priced at 25 to 50 percent less than brick-and-mortar retailers.
CEO Sean Kell says Blue Nile is well-positioned for growth. “We have only scratched the surface of an estimated $320B global fine jewelry market that has been slow to move online and remains fragmented,” he said.
The SPAC deal puts the pro forma implied value of the combined company at $873M.
The transaction received PIPE support from Bain Capital Private Equity, Adama Partners and Bow Street.
ICR has Caitlin Churchill working the investment community and Judy Lee handling media for Blue Nile, which will trade on the NASDAQ.
Kekst CNC advised Mudrick. Todd Fogarty led the team.
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
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