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JHR Group is books North American PR duties for The Rio Convention & Visitors Bureau. JHR Group will manage the travel trade relations, marketing and public relations efforts for Rio CVB in the US. The focus of the work will be on attracting both business and leisure tourism to the city. In addition, the agency will represent Rio de Janeiro at trade shows, conferences and events. “Before the pandemic, international travel injected US$ 6 billion into the Brazilian economy. The return of foreigners is already happening, but we need to act to communicate the city even better to the issuing countries,” said Rio CVB executive director Roberta Werner.
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AxiCom, WPP's technology specialist communications agency is engaged as PR agency of record in Europe for JCB International, the international operations subsidiary of financial services provider JCB. AxiCom will support JCB's growth in the region through strategic media relations and communications. The agency is also tasked with working to grow JCB International’s brand recognition with merchants, acquiring partners and other target groups. “We are eager to utilize their in-depth expertise in our very niche industry of payments and technology to drive JCB brand awareness cross-regionally—with the core purpose of unlocking new payment gateways for our 140 million international cardmembers and European business partners alike," said JCB International (Europe) managing director Ray Shinzawa. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981.
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JC Communications is named PR agency of record for PR for Backland, a luxury eco-resort near the Grand Canyon in the Ponderosa Pine Forests of Arizona. The agency will be executing pre-opening publicity for the resort, as well as ongoing publicity to introduce them to the marketplace. They will also coordinate media visits and overall media outreach. In addition, JC has signed on as agency of record for Spicemode, an artisan brand of globally-inspired cooking sauces, seasonings and rubs made in the USA.
Nickerson picks up Smartify Media, a digital out-of-home advertising network specializing in digital windows and retail media displays.... Meyocks signs on to work with LoCo Lab, a company that provides tech solutions focused on enhancing efficiency, regulatory compliance and accountability across supply chains... MZ Group is engaged to lead a strategic investor relations and financial communications program for ESS Tech, Inc., a manufacturer of long-duration iron flow energy storage systems for commercial and utility-scale applications.
Fire on the Hill, which has offices in London and New York, lands renewable energy developer JERA Nex... TEAM LEWIS takes on AOR duties for PetScreening, which provides pet policy management software... Echo-Factory, a Pasadena, CA-based marketing agency specializing in healthcare and life sciences, is selected as AOR for Catalina Island Health, Santa Catalina Island's only medical facility.
Emblem Public Relations comes on board as agency of record for LAIE Vermouth, a craft sipping vermouth... AMP3 Public Relations picks up AOR duties for Dr. Scholl’s Shoes... KNB Communications, a healthcare marketing and PR agency, is engaged to elevate awareness around the launch of Novare.
ELMNTL, a Denver travel PR firm, brands, assumes global PR duties for Brunei’s Tourism Development Department... Laura Davidson Public Relations is picked by Sonas Collection, a portfolio of family-owned boutique hotels and luxury retreats located along Scotland’s West Coast... Stretch PR, adds Hairdo Spirit Wear, a line of temporary hair accessories, to its roster.
Matter is selected by Clear Channel Outdoor as its agency of record for strategic communications... Marino picks up Hillpointe, a developer / owner / operator of attainable multifamily housing across the Sun Belt region... Idea Ranch of Tulsa lands Nutrena, animal nutrition brand that is part of Cargill Animal Nutrition & Health. 
