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JHR Group is books North American PR duties for The Rio Convention & Visitors Bureau. JHR Group will manage the travel trade relations, marketing and public relations efforts for Rio CVB in the US. The focus of the work will be on attracting both business and leisure tourism to the city. In addition, the agency will represent Rio de Janeiro at trade shows, conferences and events. “Before the pandemic, international travel injected US$ 6 billion into the Brazilian economy. The return of foreigners is already happening, but we need to act to communicate the city even better to the issuing countries,” said Rio CVB executive director Roberta Werner.
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AxiCom, WPP's technology specialist communications agency is engaged as PR agency of record in Europe for JCB International, the international operations subsidiary of financial services provider JCB. AxiCom will support JCB's growth in the region through strategic media relations and communications. The agency is also tasked with working to grow JCB International’s brand recognition with merchants, acquiring partners and other target groups. “We are eager to utilize their in-depth expertise in our very niche industry of payments and technology to drive JCB brand awareness cross-regionally—with the core purpose of unlocking new payment gateways for our 140 million international cardmembers and European business partners alike," said JCB International (Europe) managing director Ray Shinzawa. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981.
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JC Communications is named PR agency of record for PR for Backland, a luxury eco-resort near the Grand Canyon in the Ponderosa Pine Forests of Arizona. The agency will be executing pre-opening publicity for the resort, as well as ongoing publicity to introduce them to the marketplace. They will also coordinate media visits and overall media outreach. In addition, JC has signed on as agency of record for Spicemode, an artisan brand of globally-inspired cooking sauces, seasonings and rubs made in the USA.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
