 |
JHR Group is books North American PR duties for The Rio Convention & Visitors Bureau. JHR Group will manage the travel trade relations, marketing and public relations efforts for Rio CVB in the US. The focus of the work will be on attracting both business and leisure tourism to the city. In addition, the agency will represent Rio de Janeiro at trade shows, conferences and events. “Before the pandemic, international travel injected US$ 6 billion into the Brazilian economy. The return of foreigners is already happening, but we need to act to communicate the city even better to the issuing countries,” said Rio CVB executive director Roberta Werner.
 |
AxiCom, WPP's technology specialist communications agency is engaged as PR agency of record in Europe for JCB International, the international operations subsidiary of financial services provider JCB. AxiCom will support JCB's growth in the region through strategic media relations and communications. The agency is also tasked with working to grow JCB International’s brand recognition with merchants, acquiring partners and other target groups. “We are eager to utilize their in-depth expertise in our very niche industry of payments and technology to drive JCB brand awareness cross-regionally—with the core purpose of unlocking new payment gateways for our 140 million international cardmembers and European business partners alike," said JCB International (Europe) managing director Ray Shinzawa. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981.
 |
JC Communications is named PR agency of record for PR for Backland, a luxury eco-resort near the Grand Canyon in the Ponderosa Pine Forests of Arizona. The agency will be executing pre-opening publicity for the resort, as well as ongoing publicity to introduce them to the marketplace. They will also coordinate media visits and overall media outreach. In addition, JC has signed on as agency of record for Spicemode, an artisan brand of globally-inspired cooking sauces, seasonings and rubs made in the USA.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
