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Moderna has awarded its global corporate PR duties to DXTRA Health, a collective of more than 1,500 staffers housed within Interpublic shops.
A cross-disciplined group from Weber Shandwick, Golin and Jack Health will work to bolster the corporate reputation of the COVID-19 vaccine maker and spotlight its research savvy.
DXTRA Health “will further educate the world about Moderna’s mRNA technology and its promise to transform the future of human health,” said Kate Cronin, the company’s chief brand officer.
She told O’Dwyer’s that Moderna was not working with IPG prior to the June 13 DXTRA Health announcement.
“We used FTI for corporate global media relations and Ruder Finn for disease awareness work,” said Cronin, who headed Ogilvy Health before joining Moderna a year ago.
Laura Schoen, DXTRA Health’s chief healthcare officer, will lead the team that will support Moderna’s outreach to employees, policymakers, healthcare providers, vaccine recipients and consumers.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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