Moderna has awarded its global corporate PR duties to DXTRA Health, a collective of more than 1,500 staffers housed within Interpublic shops.
A cross-disciplined group from Weber Shandwick, Golin and Jack Health will work to bolster the corporate reputation of the COVID-19 vaccine maker and spotlight its research savvy.
DXTRA Health “will further educate the world about Moderna’s mRNA technology and its promise to transform the future of human health,” said Kate Cronin, the company’s chief brand officer.
She told O’Dwyer’s that Moderna was not working with IPG prior to the June 13 DXTRA Health announcement.
Laura Schoen, DXTRA Health’s chief healthcare officer, will lead the team that will support Moderna’s outreach to employees, policymakers, healthcare providers, vaccine recipients and consumers.