WPP has named Grey Global CEO Michael Houston its first US president. He will oversee about 20K staffers in the US and $6B in annual revenues.
In making the announcement, CEO Mark Read noted that the US is the UK-based ad/PR combine’s biggest market and home to many of its most important clients.
He said Houston “is admired and respected across the industry and has made an exceptional contribution during his 15 years at Grey.”
Houston took the Grey CEO title in 2017 after serving as New York managing director and North America CEO. Earlier, he worked at KB+P, Landon and Y&R.
As WPP US president, he will promote WPP offerings and collective capabilities, support agency heads, shape its campus strategy and attract/retain talent.
He also will serve as WPP’s executive sponsor for its substantial P&G account.
BCW, Hill+Knowlton Strategies, Ogilvy and FGS Global are WPP’s PR shops.
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