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French/West/Vaughan and CGPR, its active lifestyle unit, are selected to provide public relations support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and consumer media relations targeting editors, reporters and writers in the retail, apparel, sustainability, kids’ gear, outdoor and accessories industry beats. They will also handle product seeding to broaden Reima’s reach to key celebrities and influencers. “We are thrilled to reach new audiences and further share our story using the longstanding connections FWV and CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich.
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BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of S&P Global. Serving as CRISIL’s strategic outsourced public relations partner, BackBay will develop and execute an integrated program to help strengthen brand awareness for the company through the group’s global business unit, Global Research & Risk Solutions. Its scope of work will include media positioning, business capability promotion, and media management. Founded in India in 1987, CRISIL has served more than 200 institutions and now also operates from the US, UK, Argentina, Poland, China, Hong Kong, Singapore, and the United Arab Emirates.
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Xhibition is selected to represent Celestia, a 45-meter yacht that will offer trips through the Indonesian archipelago starting in January 2023. Xhibition will undertake an international public relations campaign to launch Celestia’s inaugural sailing season. The yacht has seven cabins and offers passengers on its charter cruises such activities as diving, snorkeling, paddle boarding, kayaking, water-skiing, birdwatching, private island-hopping, meditative yoga, massage treatments and nature hikes.
MZ Group is selected to lead a strategic investor relations and financial communications program across all key markets for Playboy... Marketbridge is named B2B agency of record for the commercial display and IT solutions division of LG Electronics USA... ChizSix Marketing & Media, a Toronto-based firm, picks up Sakar, which licenses over forty major entertainment and lifestyle brands across sectors including digital cameras, drones, audio products and skateboards. 
The Pollack Group is named national PR partner for CrossFit.... Tier One Partners is engaged by Apex Fintech Solutions to amplify brand awareness, elevate executive thought leadership, and position Apex as a leading voice in the global financial technology ecosystem... CIIC PR is appointed agency of record for Aimbridge All-Inclusive, which has properties throughout North America.
Nicholas & Lence Communications handles PR for NYC Winter Outing... Burson is appointed to lead integrated communications for the Norwegian Seafood Council in Japan... McLean Media lands Lofty Pops, a Michigan-based handcrafted ice pop brand... Xhibition teams with Zambia Luxury Lodge Collection, a portfolio of luxury safari lodges.
Plus Communications, a well-connected Republican shop, signs a six-month pact to provide PR services to Israel’s Ministry of Finance.
Notified renews its exclusive partnership with Nasdaq... Marketing Maven is selected to lead messaging development and media outreach for KoreInside... Ripley PR, which works with clients in the skilled trades, B2B tech and manufacturing sectors, wins PR duties for ServiceForge.
