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French/West/Vaughan and CGPR, its active lifestyle unit, are selected to provide public relations support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and consumer media relations targeting editors, reporters and writers in the retail, apparel, sustainability, kids’ gear, outdoor and accessories industry beats. They will also handle product seeding to broaden Reima’s reach to key celebrities and influencers. “We are thrilled to reach new audiences and further share our story using the longstanding connections FWV and CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich.
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BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of S&P Global. Serving as CRISIL’s strategic outsourced public relations partner, BackBay will develop and execute an integrated program to help strengthen brand awareness for the company through the group’s global business unit, Global Research & Risk Solutions. Its scope of work will include media positioning, business capability promotion, and media management. Founded in India in 1987, CRISIL has served more than 200 institutions and now also operates from the US, UK, Argentina, Poland, China, Hong Kong, Singapore, and the United Arab Emirates.
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Xhibition is selected to represent Celestia, a 45-meter yacht that will offer trips through the Indonesian archipelago starting in January 2023. Xhibition will undertake an international public relations campaign to launch Celestia’s inaugural sailing season. The yacht has seven cabins and offers passengers on its charter cruises such activities as diving, snorkeling, paddle boarding, kayaking, water-skiing, birdwatching, private island-hopping, meditative yoga, massage treatments and nature hikes.
The Point PR, a travel and hospitality agency, wins AOR status for the Fairmont Scottsdale Princess and the Limelight Hotels collection... The Door, Dolphin unit, is named US agency for Kewpie Americas, a Japanese mayonnaise and condiment brand... Akimbo Communications is engaged as PR AOR for Seirus Innovation, which offers clothing focused on cold-weather comfort and outdoor performance.
Padilla is picked by performance supplement brand Ambrosia Collective to launch Planta Powered by Solein... Diffusion gets AOR duties for Mondo Robotics, which develops consumer robotics products designed to integrate seamlessly into daily life... Redpoint signs on as North American PR representative for Setouchi DMO, which promotes travel to the western Japan region... Campstories lands Sojourn Lodging, a family-owned tiny home resort in the foothills of the Smoky Mountains.
Scout Lab gets AOR duties for JoeyCo, a platform that connects older adults with younger people seeking affordable housing support... McLean Media picks up OpenRoad Insurance, which covers classic and collector vehicles and related coverages... 5WPR lands Novo, a financial platform for independent business owners... Colangelo & Partners wins Finger Lakes Wine Alliance.
Diffusion is appointed PR agency of record for Mellow Sleep, a sleep and home brand that had more than $100 million in sales within its first nine months... The Blueshirt Group is selected to lead the investor relations and financial communication programs for Enablence Technologies, which supplies planar lightwave circuit optical chips for datacom, telecommunications, artificial intelligence, and advanced vision applications... Wise Up PR lands Lite Coms, which designs and manufactures advanced tactical satellite communications terminals for defense and government applications.
TURNER comes on board as the first PR AOR for Overseas Adventure Travel, which specializes in a small-group land and small-ship adventures for the 50 and over crowd... FINN Partners lands Langham Hospitality Group, manager of The Langham, Custom House, Bangkok, which is launching later this year... Hannah Cranston Media picks up NULASTIN, a beauty company that offers elastin replenishment products for hair, lashes, brows and skin.
