French/West/Vaughan and CGPR, its active lifestyle unit, are selected to provide public relations support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and consumer media relations targeting editors, reporters and writers in the retail, apparel, sustainability, kids’ gear, outdoor and accessories industry beats. They will also handle product seeding to broaden Reima’s reach to key celebrities and influencers. “We are thrilled to reach new audiences and further share our story using the longstanding connections FWV and CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich.
BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of S&P Global. Serving as CRISIL’s strategic outsourced public relations partner, BackBay will develop and execute an integrated program to help strengthen brand awareness for the company through the group’s global business unit, Global Research & Risk Solutions. Its scope of work will include media positioning, business capability promotion, and media management. Founded in India in 1987, CRISIL has served more than 200 institutions and now also operates from the US, UK, Argentina, Poland, China, Hong Kong, Singapore, and the United Arab Emirates.
Xhibition is selected to represent Celestia, a 45-meter yacht that will offer trips through the Indonesian archipelago starting in January 2023. Xhibition will undertake an international public relations campaign to launch Celestia’s inaugural sailing season. The yacht has seven cabins and offers passengers on its charter cruises such activities as diving, snorkeling, paddle boarding, kayaking, water-skiing, birdwatching, private island-hopping, meditative yoga, massage treatments and nature hikes.