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French/West/Vaughan and CGPR, its active lifestyle unit, are selected to provide public relations support for Reima USA, Inc., a 78-year-old Finnish brand that produces sustainable activewear for kids. FWV and CGPR will provide Reima with strategic PR planning, messaging development, and trade and consumer media relations targeting editors, reporters and writers in the retail, apparel, sustainability, kids’ gear, outdoor and accessories industry beats. They will also handle product seeding to broaden Reima’s reach to key celebrities and influencers. “We are thrilled to reach new audiences and further share our story using the longstanding connections FWV and CGPR have with our target audiences,” said Reima, Inc. head of North America Todd Starcevich.
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BackBay Communications lands US and Europe PR account of analytics company CRISIL, which is part of S&P Global. Serving as CRISIL’s strategic outsourced public relations partner, BackBay will develop and execute an integrated program to help strengthen brand awareness for the company through the group’s global business unit, Global Research & Risk Solutions. Its scope of work will include media positioning, business capability promotion, and media management. Founded in India in 1987, CRISIL has served more than 200 institutions and now also operates from the US, UK, Argentina, Poland, China, Hong Kong, Singapore, and the United Arab Emirates.
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Xhibition is selected to represent Celestia, a 45-meter yacht that will offer trips through the Indonesian archipelago starting in January 2023. Xhibition will undertake an international public relations campaign to launch Celestia’s inaugural sailing season. The yacht has seven cabins and offers passengers on its charter cruises such activities as diving, snorkeling, paddle boarding, kayaking, water-skiing, birdwatching, private island-hopping, meditative yoga, massage treatments and nature hikes.
Thunderly, a Dallas-based franchise marketing agency, picks up Bojangles, a Southern restaurant brand known for its bold flavors and loyal following... Warschawski adds AOL duties for Gas Monkey Garage, an automotive brand offering custom vehicle builds, classic car restorations and high-performance muscle cars... JAM Collective wins Roark, a company that produces travel and lifestyle gear.
Babbit Bodner picks up Walk-On's Sports Bistreaux, a restaurant and sports bar with more than 70 locations across the country... Publicity for Good lands America’s Christian Credit Union, a faith-based financial institution serving more than 150,000 members nationwide... LDPR, a travel and lifestyle PR firm, is AOR for The Royal Sonesta Boston.
Krupp is named AOR for charity: water, a nonprofit organization bringing clean and safe drinking water to people around the world... IMAGINE PR lands North American PR duties for Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand... The Consultancy PR picks upSimon Pearce, a line of handblown glass, handmade pottery, lighting and home décor... Pale Morning Media, which works with outdoor and active lifestyle brands, adds DKOTA Grizzly, a St. Louis-based company that makes casual lifestyle apparel.
IMAGINE PR picks up North American PR duties for Mount Med Resort, a medical spa in Austria’s Tyrolean Alps... Yodel Mobile, an app growth consultancy and marketing agency that is part of NP Digital, lands Royal Horticultural Society, the UK’s leading gardening charity... Darby Communications, which represents outdoor, hunting, fishing and endurance brands, is named PR agency of record for LOWA Boots, a producer of premium outdoor boots and shoes. 
SourceCode Communications picks up Breezy, an AI-powered workspace built for residential real estate professionals... CIIC PR is named U.S. and Canadian press office for the Hotel Cala di Volpe and Cervo Hotel, properties in northeastern Sardinia, Italy... Wilful, a London shop, lands climate action platform Ecologi.
