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Ripley PR is selected to work with RC Mowers, a manufacturer of remote-operated robotic mowers, on efforts to enhance awareness of the brand’s products. The company’s product are designed to traverse steep slopes, difficult terrain and other hazardous landscapes. It serves commercial mowing companies, public works departments and park maintenance crews across the United States, as well as in Canada and Australia. "We needed a public relations agency with deep roots in B2B technology and manufacturing to share our vision and accurately tell our story, and Ripley PR fit that bill and also had extensive experience in the landscaping industry," said RC Mowers vice president of sales and marketing Tim Kubista.
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Experiency, creative tech studio, partners with Marino PR to design the proprietary metaverse concept for Bulgari. The Roman jeweler, part of the LVMH Group, says the metaverse platform, which was developed using Epic Games’ Unreal Engine 5, is intended to be a sign of the future intentions of the brand, which are firmly set on deploying such marketing and communications tools. The concept is accessible exclusively from the LVMH Pavilion at VivaTech2022, which is running through June 18 in Paris. “This is the start of a new journey, one that invites our customers to enjoy through the metaverse an entirely new luxury experience,” said Bulgari Group CEO Jean-Christophe Babin.
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898 Marketing will handle championship games for the newly born United States Football League. The games are being played at Tom Benson Hall of Fame Stadium in Canton, OH on June 25 and July 3. The Youngstown, OH-based agency will handle media relations and spearhead social efforts to create awareness and drive ticket sales. The inaugural USFL season kicked off in April with teams representing Birmingham, Houston, New Orleans, Tampa Bay, Michigan, New Jersey, Philadelphia and Pittsburgh. NBC Sports and FOX Sports are the League’s official media partners.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
Rubenstein Public Relations works to burnish the legacy of Manhattan’s Riverside Memorial Chapel as a 
