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| Heather Kernahan |
Hotwire expands Environmental, Social, Governance services. Three new research-based offerings are now available to support clients with business-critical reputation and relationship objectives: ESG Insights, which analyzes the current state of sustainability and ESG goal-setting and reporting among peer companies and makes strategic recommendations for partnership and comarketing opportunities; ESG Readiness, a workshop for communications leaders that helps uncover your message differentiation and identifies the influencers, imperatives, and critical issues needed to develop an ESG strategy; and ESG Leadership, a leadership platform development and training session on ESG-related executive messaging and storytelling that includes thought leadership recommendations and a measurement approach. “Developing a sustainable and impactful ESG communications strategy requires a thoughtful approach or companies risk scrutiny from stakeholders,” said Hotwire global CEO Heather Kernahan.
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Sage Communications forms a strategic alliance with federal management consultancy Deep Water Point to provide marketing and professional services to businesses supporting the federal government. Deep Water Point’s team of more than 300 former senior-level agency and industry leaders works to guide clients to the right opportunities for their capabilities. “Our new alliance with Deep Water Point brings together our team’s ability to foster a more welcoming and informed federal market with Deep Water Point’s knowledge and experience from the perspective of federal agencies and government contractors,” said Sage co-founder and CEO David Gorodetski.
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Millennium Communications is being acquired by agency investment and advisory group Unite Digital. Millennium co-founders Pat and Theresa Macri will be retiring from the business after a transition period. Terms of the transaction were not disclosed. “Millennium is the cornerstone for our business model—an agency that can act as the standard for other acquisitions, provide strategic and creative leadership, and build on its own success with added resources from Unite Digital. This is a tremendous opportunity for the teams at both organizations,” said Unite Digital CEO Shane Perkins.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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