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| Heather Kernahan |
Hotwire expands Environmental, Social, Governance services. Three new research-based offerings are now available to support clients with business-critical reputation and relationship objectives: ESG Insights, which analyzes the current state of sustainability and ESG goal-setting and reporting among peer companies and makes strategic recommendations for partnership and comarketing opportunities; ESG Readiness, a workshop for communications leaders that helps uncover your message differentiation and identifies the influencers, imperatives, and critical issues needed to develop an ESG strategy; and ESG Leadership, a leadership platform development and training session on ESG-related executive messaging and storytelling that includes thought leadership recommendations and a measurement approach. “Developing a sustainable and impactful ESG communications strategy requires a thoughtful approach or companies risk scrutiny from stakeholders,” said Hotwire global CEO Heather Kernahan.
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Sage Communications forms a strategic alliance with federal management consultancy Deep Water Point to provide marketing and professional services to businesses supporting the federal government. Deep Water Point’s team of more than 300 former senior-level agency and industry leaders works to guide clients to the right opportunities for their capabilities. “Our new alliance with Deep Water Point brings together our team’s ability to foster a more welcoming and informed federal market with Deep Water Point’s knowledge and experience from the perspective of federal agencies and government contractors,” said Sage co-founder and CEO David Gorodetski.
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Millennium Communications is being acquired by agency investment and advisory group Unite Digital. Millennium co-founders Pat and Theresa Macri will be retiring from the business after a transition period. Terms of the transaction were not disclosed. “Millennium is the cornerstone for our business model—an agency that can act as the standard for other acquisitions, provide strategic and creative leadership, and build on its own success with added resources from Unite Digital. This is a tremendous opportunity for the teams at both organizations,” said Unite Digital CEO Shane Perkins.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
