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| Heather Kernahan |
Hotwire expands Environmental, Social, Governance services. Three new research-based offerings are now available to support clients with business-critical reputation and relationship objectives: ESG Insights, which analyzes the current state of sustainability and ESG goal-setting and reporting among peer companies and makes strategic recommendations for partnership and comarketing opportunities; ESG Readiness, a workshop for communications leaders that helps uncover your message differentiation and identifies the influencers, imperatives, and critical issues needed to develop an ESG strategy; and ESG Leadership, a leadership platform development and training session on ESG-related executive messaging and storytelling that includes thought leadership recommendations and a measurement approach. “Developing a sustainable and impactful ESG communications strategy requires a thoughtful approach or companies risk scrutiny from stakeholders,” said Hotwire global CEO Heather Kernahan.
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Sage Communications forms a strategic alliance with federal management consultancy Deep Water Point to provide marketing and professional services to businesses supporting the federal government. Deep Water Point’s team of more than 300 former senior-level agency and industry leaders works to guide clients to the right opportunities for their capabilities. “Our new alliance with Deep Water Point brings together our team’s ability to foster a more welcoming and informed federal market with Deep Water Point’s knowledge and experience from the perspective of federal agencies and government contractors,” said Sage co-founder and CEO David Gorodetski.
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Millennium Communications is being acquired by agency investment and advisory group Unite Digital. Millennium co-founders Pat and Theresa Macri will be retiring from the business after a transition period. Terms of the transaction were not disclosed. “Millennium is the cornerstone for our business model—an agency that can act as the standard for other acquisitions, provide strategic and creative leadership, and build on its own success with added resources from Unite Digital. This is a tremendous opportunity for the teams at both organizations,” said Unite Digital CEO Shane Perkins.
Highwire launches AcroAI, an agentic AI platform... FGS Global introduces a new brand identity... Coyne Public Relations puts an inclusive spin on Take Your Child to Work Day with its new “Take Your VIP to Work Day”... Marino SVP Jordan Isenstadt is elected to the board of directors of the National Cannabis Industry Association.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
