Brian Bartlett
Brian Bartlett

Brian Bartlett, who served in George W. Bush’s White House and co-founded the Rational 360 shop, has joined Kekst CNC to open its Washington office and expand its PA offering.

As partner, he will advise clients on creating campaigns to influence policy decision-making and shape opinions about issues of public concern.

At Rational 360, Bartlett chaired its global corporate affairs practice chair until exiting the Washington firm in May.

He helped launch Rational after working as account supervisor at Ketchum and managing partner at Surus Strategies.

Bartlett has handled crisis situations, reputational matters, litigation and special situations.

On the political front, he served as advance rep for president Bush and vice president Dick Cheney and worked on Mitt Romney’s two presidential runs, Scott Brown’s bid for Massachusetts’ Senate seat and Bob McDonnell’s race for Virginia’s governorship.

“Brian is a seasoned and sophisticated counselor to leaders across a diverse spectrum of industries and issues and we are delighted to welcome him to the Kekst CNC team,” said Jeremy Fielding, co-CEO of Kekst CNC.

France’s Publicis Groupe owns Kekst CNC, which has PA staffers in London, Brussels, Berlin and Stockholm.