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| Oleksandr Tkachenko |
WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.
The effort, a partnership with Ukraine's government, will include WPP units in Poland, the Czech Republic and Ukraine.
CEO Mark Read told O'Dwyer's that each of WPP's PR firms will take part in the campaign.
He said, "Hill+Knowlton will certainly be heavily involved as they have teams and an office in Ukraine."
Dubbed "Advantage Ukraine," the drive will target business leaders in the region and throughout the world.
The campaign will highlight opportunities in Ukraine's technology, education, agriculture and creative sectors.
Read and Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, unveiled the investment push at the Cannes festival.
Werner Hoyer, president of the European Investment Bank, estimates Ukraine's reconstruction costs will be in the $1.1T range.
Development Counsellors International is working with Economic Development Winnipeg to position that Canadian city as a premier location for business investment.
The Vogel Group is working with the Ukraine Future Business Council to promote an environment to support the growth of small businesses in the war-battered company.
Edelman and rapper Pharrell Williams have launched Mighty Dream as a creative advocacy shop to serve communities of color.
WPP has partnered with the Black Equity Organisation, which launched May 24, to advance equal opportunity and justice for Black people in the UK.
The Michigan Economic Development Corp. has selected Finn Partners after a competitive pitch to promote The Wolverine State as a world-class business location and a great place to visit.
