Oleksandr Tkachenko

WPP plans to launch an investment promotion campaign to spur economic development in war-ravaged Ukraine.

The effort, a partnership with Ukraine's government, will include WPP units in Poland, the Czech Republic and Ukraine.

CEO Mark Read told O'Dwyer's that each of WPP's PR firms will take part in the campaign.

He said, "Hill+Knowlton will certainly be heavily involved as they have teams and an office in Ukraine."

Dubbed "Advantage Ukraine," the drive will target business leaders in the region and throughout the world.

The campaign will highlight opportunities in Ukraine's technology, education, agriculture and creative sectors.

Read and Oleksandr Tkachenko, Minister of Culture and Information Policy of Ukraine, unveiled the investment push at the Cannes festival.

Werner Hoyer, president of the European Investment Bank, estimates Ukraine's reconstruction costs will be in the $1.1T range.