 |
| Aaron Judge |
Berk Communications has added New York Yankees slugger Aaron Judge to its line-up of sports clients.
The shop will handle publicity, community relations, partnerships and business ventures for the three-time All Star and Major League Baseball’s current home-run leader.
Ron Berkowitz and senior VP Melanie (Wadden) Van Dusen will handle Judge. PSI Sports will continue to represent the right fielder in contract negotiations and marketing efforts.
Berk Communications counts National Football League, Caesars Entertainment, Roc Nation, Major League Soccer, Comcast, PUMA, Foot Locker, Alex Rodriguez, CC Sabathia and Adoree’ Jackson as clients.
MikeWorldWide CEO Michael Kempner owns a majority stake of Berk Communications.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
Sylvester (Sly) Peoples, who has worked for such sports-oriented brands as Nike, Adidas and Russell Athletic, is joining Burson as U.S. head of sports & entertainment.
